The inside story on why those cars were flops: From the Virgil Exner biography at Wikipedia. "In 1956, during the design of the 1961 models, Exner suffered a heart attack. He resumed work in 1957, working on the designs for the 1962 cars. On July 25, 1957, Exner was elected the first Vice President of Styling at Chrysler. Unfortunately, a rumor that GM was reducing the size of their cars caused the President of Chrysler, Lester Lum ("Tex") Colbert, to order Exner to do the same to his 1962 design — a change Exner disagreed with, thinking it would make his cars "ugly." Exner with his associates had completed work on the second full-sized finless Plymouth since 1955, this one for 1962, described as a strikingly attractive automobile. While he was still recovering from the heart attack, the 1962 models Exner took credit for were downsized by associates. This downsizing drastically changed the cars' appearance. This reduced the cars' appeal and caused a significant drop in sales.