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FCA closes a mixed 2017‚ down 11%

Discussion in 'Mopar News' started by Dave Z, Jan 3, 2018.

  1. Dave Z

    Dave Z It's me, Dave
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    Today, FCA US reported December sales of 171,946 — 11% below last December — along with its full year sales.

    [​IMG]

    Retail sales for the month fell by 3% versus December 2016, representing 88% of total sales — a fine percentage for a Detroit automaker. FCA let US fleet sales fall by 42%, to 21,174, led by Jeep’s drop of 75% — presumably, the Patriot and old Compass had been fleet-dependent.

    With the support of fleet sales kicked out in favor of higher profit margins, annual sales totals dropped below 2016 and 2015 totals, but remained above 2009-14 figures (and, most likely, above the company’s “five year plan” projections).

    The big sales-loser for the year was, unsurprisingly, the discontinued Jeep Patriot, with 121,926 sales in 2016 and just 40,735 in 2017. The also-dropped 200 fell from around 57,000 to 18,457, and the Dart from 43,402 to 10,082. Likewise, the Town & Country fell from 59,071 to 577 sales, while its replacement, the Pacifica, went from 62,366 up to 118,274, mostly making up the difference. Its fleet-heavy compatriot, the Caravan, stayed roughly stable with 125,196 sales.

    In the land of the living, the biggest casualties were the Cherokee (down 15%), Journey (down 16%), and Fiat (down 19%, collectively, despite the Spider’s 4,478 sales). There were gainers, too: the Grand Cherokee (up 13%), and Ram pickup (up by just 2%, but that’s 12,000 trucks).

    FCA’s corporate gamble, Alfa Romeo, sold 8,903 Giulias for the year but just 2,721 Stelvios.

    [​IMG]

    Read the whole post here.
     
    #1 Dave Z, Jan 3, 2018
    Last edited: Jan 3, 2018
  2. FreeLantz

    FreeLantz Well-Known Jeeper
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    Wonder what's up with the Renegade numbers for December? Availability issues?

    On the other hand Cherokee had a huge month. Maybe some buyers found the price difference between the two (with year-end incentives) not enough to justify buying the smaller Jeep and went for a KL instead?

    Patriot/Compass were favorites of Enterprise and Hertz. I bet most of the fleet drop for FCA is from the loss of those two models exclusively.
     
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  3. Hemidakota

    Hemidakota Active Member

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    300s sales are upto 5k units?
     
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  4. Erik Latranyi

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    $6K off plus other incentives.
     
  5. Hemidakota

    Hemidakota Active Member

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    I guess you are not from Southern Cali where Toyota, Ford, and Honda (lesser incentives) are no better. LOL
     
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  6. Deckard_Cain

    Deckard_Cain Active Member

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    Well, this followed the trend for the whole year.
    Worrying trends:
    • Chrysler's sales numbers for the year. Only the Tipo sold as many units in the EMEA region (EU+Turkey). The new SUVs for Chrysler can't come soon enough.
    • Dodge sales numbers. It's a downward trend and we don't know anything about new models on the horizon. This trend may continue in 2018 and 2019 because most of its range is really old.
    • Fiat. Small car brands in the US are not doing well. Who knows? Maybe the 124 Coupe will increase sales, but even then I doubt it will change the downward trend. Especially because no new models are planned for 2018 that they might introduce in 2018. Maybe the new Punto could come to NA?
    Positive trends:
    • Jeep. Yes, the numbers are down, but there were mostly fleet sales. The new Compass is moving to retail customers, which is a great improvement. The facelifted Cherokee and the new Wrangler will lead to an increase in sales.
    • Ram. Great sales, and a new pick-up next year. Things will only get better.
    • Alfa Romeo. Sales will keep shooting up. The Giulia sales only hit their peak in May-June, and the Stelvio sales are still in an upwards trajectory.
    • Maserati. Those fat margins speak for themselves. A V8 Levante GTS will be released next year, and there's still the PHEV version in the pipeline. Plus, all the new electronic nannies mean that it became comparable to the competitors of the segment in that regard.
     
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  7. djsamuel

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    Weren't the falling Dodge numbers predicted by FCA years ago due to their product plan?
     
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  8. Adventurer55

    Adventurer55 Active Member

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    Falling Dodge sales should be expected given the age of product. With that said, there is not much incentive to drive sales as decent money is made off of each one.
     
  9. valiant67

    valiant67 Rich Corinthian Leather
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    Shouldn’t they be rising, especially Challenger, Charger and Durango - given the new performance versions unleashed recently? And that”performance” is the future of Dodge?

    The fall was predicted when Journey and Grand Caravan were thought to be leaving, they are still around.
     
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  10. serpens

    serpens Active Member

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    Performance versions of a car aren't going to add huge numbers to the sales bottom line, especially when the cars are old.
     
  11. jimboy

    jimboy Well-Known Member

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    Yes, it was anticipated that as Dodge became more focused as a performance Brand, sales would drop to around 500,000 units per year, while margins rose. Unfortunately due to lack of product for Chrysler, which was to become the more 'mainstream' brand it's sales have not increased to the extent predicted, thus the overall drop in sales for the two brands.
     
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  12. GasAxe

    GasAxe Well-Known Member

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    The Journey's age may have finally caught up with it. It will be interesting to see if sales will be propped up with more incentives since it's a paid off cash cow. With no immediate replacement in sight (new sporty Dodge or direct replacement Chrysler), I'd guess sales will continue to fall some more, then stabilize as a budget vehicle.

    The 300 and Charger's sales are worth watching to see if they stabilize. @serpens nailed it, the performance models are great, but won't likely add big sales numbers with most buyers (I'm assuming) taking base and mid-range models. My guess has been 2019 will be the fall off year in sales or big, consistent incentives due to product age. Who'da thunk the Challenger would become an anchor model.
     
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  13. Deckard_Cain

    Deckard_Cain Active Member

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    They really need new product for Chrysler and Dodge at the latest for 2019.
     
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  14. djsamuel

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    Agree 100%. The Chrysler drop was certainly not anticipated since they weren't factoring in the decision to ax the 200. However, they did announce that their intentions to reduce fleet sales would affect the numbers.
     
  15. GasAxe

    GasAxe Well-Known Member

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    @redriderbob list from the product pipeline thread:
    Future Product Lineup (Based on Fact and Rumor)

    2018:
    • Dodge Challenger SRT Demon
    • Jeep Wrangler (JL)
    • Fiat 500L
    2019:
    • Ram 1500 (DT)
    • Jeep Scrambler (JT)
    • Jeep Cherokee (KL)
    • Jeep Grand Commander (K8* export only)
    • Ram HD mirror refresh
    • Fiat 500 refresh
    • Jeep Renegade refresh
    2020:
    • Jeep Grand Wagoneer / Wagoneer (WS)
    • Jeep Grand Cherokee (WL)
    • Dodge Durango (WE?)
    • Ram ProMaster refresh
    • Chrysler midsize CUV based on K8
    • Chrysler fullsize CUV (RD?)
    • Dodge midsize RWD/AWD CUV
    • Ram midsize truck?
    2021:
    • Dodge Charger (GD?)
    • Dodge Challenger (GC?)
    • Chrysler 300? (GX?)
    • Chrysler Portal production model
    • Chrysler Pacifica refresh
    • Ram ProMaster City refresh
    • Ram HD and Chassis Cabs
    2022:
    • Dodge midsize RWD/AWD sedan (still in works)
    • Dodge RWD GT Sportscar
    • Jeep Compass refresh
    This list does not include trim models*** except for the limited run of the SRT Demon for the 2018 model year.

    It's going to be a long wait for new Dodge and Chrysler product.:(
     
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  16. Ian

    Ian Car Freak

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    They're coming...lol
     
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  17. Ian

    Ian Car Freak

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    Meanwhile, they sold 111 Fiat 500L and gave it a refresh....o_O

    A refresh of the Dart could've helped as well...;)
     
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  18. Deckard_Cain

    Deckard_Cain Active Member

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    The 500L is due to its sales in Europe. Jesus guys, you know there's more countries in the world besides the US right?
    The 500L sells 80k vehicles/year in Europe and it got a facelift there.
     
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  19. valiant67

    valiant67 Rich Corinthian Leather
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    I don’t think you’re looking at the accurate picture.

    No matter how many are sold worldwide, 111 Fiat 500L’s a month isn’t going to cover the fixed costs of being in the US market (like US certification, spare parts inventory, bribing dealers to keep Studio space, etc.).
     
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  20. Mr. Fusion

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    In terms of the Journey, I guess FCA must see any sales for such an old vehicle as pure gravy. I think the Journey has "good bones", but one wonders why they couldn't have thrown it a minor refresh in 2016 (five years after the 2011 refresh), just to keep it reasonably up-to-date in terms of amenities and styling. It's still the only midsize CUV in their lineup (Levante notwithstanding), yet they seem to be awfully flippant about competing in that hot segment.
     
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