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FCA closes a mixed 2017‚ down 11%

Discussion in 'Auto News & Rumors' started by Dave Z, Jan 3, 2018.

  1. Dave Z

    Dave Z It's me, Dave
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    Today, FCA US reported December sales of 171,946 — 11% below last December — along with its full year sales.

    [​IMG]

    Retail sales for the month fell by 3% versus December 2016, representing 88% of total sales — a fine percentage for a Detroit automaker. FCA let US fleet sales fall by 42%, to 21,174, led by Jeep’s drop of 75% — presumably, the Patriot and old Compass had been fleet-dependent.

    With the support of fleet sales kicked out in favor of higher profit margins, annual sales totals dropped below 2016 and 2015 totals, but remained above 2009-14 figures (and, most likely, above the company’s “five year plan” projections).

    The big sales-loser for the year was, unsurprisingly, the discontinued Jeep Patriot, with 121,926 sales in 2016 and just 40,735 in 2017. The also-dropped 200 fell from around 57,000 to 18,457, and the Dart from 43,402 to 10,082. Likewise, the Town & Country fell from 59,071 to 577 sales, while its replacement, the Pacifica, went from 62,366 up to 118,274, mostly making up the difference. Its fleet-heavy compatriot, the Caravan, stayed roughly stable with 125,196 sales.

    In the land of the living, the biggest casualties were the Cherokee (down 15%), Journey (down 16%), and Fiat (down 19%, collectively, despite the Spider’s 4,478 sales). There were gainers, too: the Grand Cherokee (up 13%), and Ram pickup (up by just 2%, but that’s 12,000 trucks).

    FCA’s corporate gamble, Alfa Romeo, sold 8,903 Giulias for the year but just 2,721 Stelvios.

    [​IMG]

    Read the whole post here.
     
    #1 Dave Z, Jan 3, 2018
    Last edited: Jan 3, 2018
    aldo90731 likes this.
  2. Deckard_Cain

    Deckard_Cain Active Member

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    Well, this followed the trend for the whole year.
    Worrying trends:
    • Chrysler's sales numbers for the year. Only the Tipo sold as many units in the EMEA region (EU+Turkey). The new SUVs for Chrysler can't come soon enough.
    • Dodge sales numbers. It's a downward trend and we don't know anything about new models on the horizon. This trend may continue in 2018 and 2019 because most of its range is really old.
    • Fiat. Small car brands in the US are not doing well. Who knows? Maybe the 124 Coupe will increase sales, but even then I doubt it will change the downward trend. Especially because no new models are planned for 2018 that they might introduce in 2018. Maybe the new Punto could come to NA?
    Positive trends:
    • Jeep. Yes, the numbers are down, but there were mostly fleet sales. The new Compass is moving to retail customers, which is a great improvement. The facelifted Cherokee and the new Wrangler will lead to an increase in sales.
    • Ram. Great sales, and a new pick-up next year. Things will only get better.
    • Alfa Romeo. Sales will keep shooting up. The Giulia sales only hit their peak in May-June, and the Stelvio sales are still in an upwards trajectory.
    • Maserati. Those fat margins speak for themselves. A V8 Levante GTS will be released next year, and there's still the PHEV version in the pipeline. Plus, all the new electronic nannies mean that it became comparable to the competitors of the segment in that regard.
     
  3. jerseyjoe

    jerseyjoe Plymouth Makes It

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    In December Chryser 300 was the domestic shining star, just as I have observed on the roads here.
     
  4. aldo90731

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    Thanks, Dave.

    FCA 2017 sales charts contained a total of five (5) discontinued nameplates (Dart, 200, T&C, Viper and Patriot), one (1) replacement nameplate (Pacifica), and (3) newer or all-new nameplates (124 Spider, Giulia and Stelvio).

    Dropping nameplates is bound to create disruptions with consumers, and launching new ones to require gobs of cash to prop them up.

    As neglected as 300 was during 2017, sales likely held thanks to loyal Chrysler owners with little else left to buy.

    @Dave Z: what was the final tally for the entire industry? Was it up, down or flat?
     
  5. somber

    somber 370,000 miles
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    Dodge down roughly 60K sales per year, but around 50K of the drop was due to Dart (~33K) and Journey (~17K). I guess quite a few of the customers who were buying Dart and Journey have moved on to a different brand now.

    For Chrysler, T&C lost 58K sales, but Pacifica grew by almost the same amount (56K). Chrysler was down 43K, and 39K of that was 200 - those customers appear to have left the brand.
     
  6. Erik Latranyi

    Level III Supporter

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    People do not buy cars every year. The fleet sales decline is done. The remainder is the retail decline due to FCA not offering what buyers want.

    What you see is the abandonment of the brands by people, who were once loyal to FCA, because they do not offer what people want.

    A certain number of formerly loyal customers, every year, will not consider FCA because they do not offer what those customers want. That number will keep accumulating until all of them have left the brand.

    Some here say "go elsewhere" and those people will go elsewhere. Some might convert to CUVs from another brand in the future because FCA abandoned them now.
     
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  7. AlfaCuda

    AlfaCuda Active Member

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    I think it's well established that the S/CUV market is growing and profitable while the sedan market is shrinking and squeezed for margins. Therefore some long term FCA sedan buyers will be lost but more new S/CUV buyers will be gained which happens to be better for the company.
     
  8. Erik Latranyi

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    Within 3 years, CUV market will be squeezed for margins. You can already see it.
     
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  9. valiant67

    valiant67 Rich Corinthian Leather
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    Yes you can. They are giving up a lot of margin to move Cherokee. And it’s not just something recent.
     
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  10. valiant67

    valiant67 Rich Corinthian Leather
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    Oldsmobile basically told their most loyal buyers to go somewhere else. They did. Oldsmobile is gone.
     
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  11. Deckard_Cain

    Deckard_Cain Active Member

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    Lets see how the Cherokee will behave after the facelift...
     
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