This is why people buy the Renegade over the Cherokee despite the price difference being fairly small. The Renegade is a "fun" lifestyle vehicle. Despite not being fast, it's still fun in the sense that you're buying into the adventurous ad campaign. Living like a "Renegade" is a major part of the advertising and image associated with the Renegade. The Cherokee, on the other hand, gives off a much more "family friendly" vibe.