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FCA + Peugeot in Talks

Discussion in 'Mopar News' started by Dan Minick, Oct 29, 2019.

  1. Tony K

    Tony K Active Member

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    If Opel/Vauxhall is any indication, Chrysler and/or Dodge implementations of PSA platforms wouldn't necessarily be badge engineering as shown here with what appears to be an Opel Insignia body with a Chrysler nose. BTW, if I were a designer, the Chysler Badge is put at the top of the grillwork where it blends into the bodywork.

    Is it really that simple? I mean, does Chrysler go bankrupt absent the "merger of equals" with Daimler?
     
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  2. valiant67

    valiant67 ...

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    Independent Chrysler had a better lineup of small cars than they had under DCX. Plus they had a stockpile of cash. Would those have made any difference? Maybe, maybe not. Part of the DCX problem was a time where old models were kept in service without proper updates which hurt Neon especially.
     
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  3. Adventurer55

    Adventurer55 Well-Known Member

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    And their front drive lineup went backwards in styling and interior design. The 300 and Charger had mediocre interiors.
     
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  4. mopar22

    mopar22 Well-Known Member

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    Well the 508 after all is smaller then the 200....
     
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  5. T_690

    T_690 Well-Known Member

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    Same interior room as Dart.
     
  6. Dave Z

    Dave Z It's me, Dave
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    Since they were the most profitable automaker, as I recall, the answer is “no.” There would have come a reckoning but it would have been relatively minor since their basics were still good and they had a lot of noncore assets they could have sold.
     
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  7. Adventurer55

    Adventurer55 Well-Known Member

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    Had Bob Lutz been made chairman, I do not believe the Daimler merger would have occurred. Now, since he had a history with BMW, something may have occurred there. But that is purely speculation. Chrysler would have never been in the shape it was left in in 2007, but given the current tasks ahead may have been looking for a merger partner by now.
     
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  8. valiant67

    valiant67 ...

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    Chrysler and BMW had a minor tie-up before DCX - as evidenced by looking under the hood of the early US Minis.
     
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  9. serpens

    serpens Well-Known Member

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    Who knows what would've happened. BMW already was reeling from biting off more than they could chew with the Rover Group acquisition. Maybe Lutz wouldn't have been a good CEO for Chrysler. Hell, I actually think the Daimler acquisition would've been great had current Mercedes leadership been in charge. Jurgen Schrempp and his henchman were just the wrong leaders to carry that merger out correctly.

    Let's see how this round of merger mania plays out. I'm excited.
     
  10. hmk123

    Level III Supporter

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    Anyone have any idea what time frame we are looking at?
     
  11. 77 Monaco Brougham

    77 Monaco Brougham Active Member

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  12. Stéphane Dumas

    Stéphane Dumas Well-Known Member

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  13. JavelinAMX

    JavelinAMX Well-Known Member

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    .

    That should sound like a very familiar refrain ...

    .
     
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  14. Tony K

    Tony K Active Member

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    What was DCX's excuse?
     
  15. Tin Man 2

    Tin Man 2 Active Member

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    DCX was mostly a cash grab, they bought Chrysler for what Chrysler had in the bank, it was MB who was in trouble with poor quality and low profits. Chrysler was stripped of assets and cash to build up MB. Chrysler was lucky to get out alive. Nothing like Fiat who is interested in building up the Corporation.
     
  16. Adventurer55

    Adventurer55 Well-Known Member

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    The Fiat merger is different then DCX. The problem is/was too many brands and too little cash for their plan, and not badge engineer. The new company faces the same issues, only with even more brands. It's going to take one hell of a mind or minds to figure out how to keep all of them.
     
  17. Tin Man 2

    Tin Man 2 Active Member

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    Nothing wrong with bringing Peugeot projects in to fill out Chrysler line, badged as Chryslers. Fiat should supply a small truck to round out the RAM brand, what we can do for them is a tougher call, I guess shared cost and a chance to sell more Peugeot products as Chryslers will have to do for now. The Fiat 500 would have done a lot better if sold as a Chrysler, Spyder should of been a Dodge, I think Ego can be a problem. Alpha and the Masser line, I have no clue how to make work.
     
  18. aldo90731

    Level III Supporter

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    What can we do for them? Do you mean beyond the already handsome profit remittances from sales in US and Canada...?
     
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  19. flffddy

    flffddy Active Member

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    The 1st generation Neon lasted five model years, and the 2nd generation lasted six, with a refresh in the middle. That's not horribly unusual for the time, and it's certainly much better than what FCA churns out!
     
  20. Adventurer55

    Adventurer55 Well-Known Member

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    Fiat brand had two strikes against it from the start of it's launch here. Quality, and having it as exclusive stand alone dealers. Plus gas prices started to drop not long after launch and small car sales began to dry up. It already had a fix it image left over and they did nothing to help rid themselves of that image. They virtually set it up to fail.
     
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