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FCA Super Bowl Ad

Discussion in 'Mopar / FCA News' started by superduckie5000, Feb 2, 2020.

  1. superduckie5000

    superduckie5000 THE MAD DUCK
    Level III Supporter

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    #1 superduckie5000, Feb 2, 2020
    Last edited: Feb 3, 2020
    wilbur, ScramFan, Tony K and 8 others like this.
  2. hmk123

    Level III Supporter

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    Number 1 trending video on YouTube for the past few hours. Now at over 14M views... they got this one done right!
     
    saltydog, Tony K, tlc and 2 others like this.
  3. duster92

    duster92 Well-Known Member

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    It was the best ad.
     
    FreeLantz and Doug D like this.
  4. marlon_jbt

    marlon_jbt Well-Known Member

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    14 Million views now? It was just at 977 views just a few hours ago!
     
  5. 82cordoba

    82cordoba Member

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    24 million views on facebook. With nearly 300k shares and 600k reactions.
     
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  6. aldo90731

    Staff Member Level III Supporter

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    Don’t mean to be a part pooper: we analyzed the effect of Super Bowl ads - they generate a short, abrupt, albeit temporary burst in consumer awareness, that’s it.

    I don’t know that Gladiator suffers of low awareness. The underlying challenge seems to be that consumers are not sure what is the value that JT provides. Value is best communicated through the continuous repetition of more mundane, relatable messages, like those normally present in Ram, Toyota and Subaru ads.
     
    HotCarNut and Chase300 like this.
  7. Adventurer55

    Adventurer55 Well-Known Member

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    Well for one thing, I think making people more aware that it isn't simply a Wrangler with a bed. It's a real truck. Problem is, unless equipped with the diesel, it isn't a real high torque machine. It screams for a Hemi.
     
    suzq044, HotCarNut and alltel12 like this.
  8. Stéphane Dumas

    Stéphane Dumas Well-Known Member

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    It's over 20 millions views now. :;)
     
    BASONE88 likes this.
  9. boblonben

    boblonben MOPAR Guy

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    Great ad, simple, funny, wholesome. NOT like so many of the crap ones wed are forced to ignore. Go PSA/FCA..cheers
     
    suzq044 and superduckie5000 like this.
  10. DC-93

    DC-93 Well-Known Member

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    Views don't matter, buyers do....

    How many guys on here said, "If they built it, I'll buy it!" ???
    Hope they all did!!
     
  11. Doug D

    Doug D Virginia Gentleman

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    The ad was good, but not as good as "The Farmer". The Farmer was one of the best ads FCA ever had.
     
    tabutler, Tony K and RogerDodger8508 like this.
  12. WXman

    WXman Active Member

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    I think it was an excellent ad, and there was a lot in it that people missed. Very well done and worth watching multiple times.
     
  13. mopar22

    mopar22 Well-Known Member

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    You forgot that point where they changed their answer at the last minute because it needs the perfect engine and less doors
     
    DC-93, Tony K, Zagnut27 and 1 other person like this.
  14. Ryan

    Staff Member Level III Supporter

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    If it was a regular cab with the Hellcat engine that started at $20,000 I'd buy it.
     
    oruandy, wilbur, page2171 and 6 others like this.
  15. hmk123

    Level III Supporter

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    And in 5 billion years the sun will come to the end of its life and have a major impact on FCA sales. Not sure why it is not possible to just enjoy something positive for once. It was a well done commercial that send a positive message for the brand. Yes I get it, feel good messages have to also be backed up by actions.
     
    FreeLantz, Chebby7, oruandy and 11 others like this.
  16. 77 Monaco Brougham

    77 Monaco Brougham Well-Known Member

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    And...Tom Brady will STILL be playing NFL Football!:D
     
  17. GaryS

    GaryS Well-Known Member

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    A new Jeep model, Bill Murray and a cute animal. What's not to like? Well done!
     
  18. Zagnut27

    Zagnut27 Jeepaholic

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    Wait.....is that a possibility?? :p:D
     
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  19. Zagnut27

    Zagnut27 Jeepaholic

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    I saw the ad online yesterday, and I was telling my wife about it, but I’m not sure she was paying much attention to me. Not surprising when I’m talking about anything car or Jeep related. But when she saw it finally herself, she said “hey it’s your Jeep truck!” (And she like the ad too!)

    WINNING!!

    :D:D
     
    danbek, Doug D, aldo90731 and 2 others like this.
  20. aldo90731

    Staff Member Level III Supporter

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    Did you make sure to record her saying it...?
     

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