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Fiat Chrysler trying to stop the sale of Jeep clone

Discussion in 'Mopar / FCA News' started by Hemidakota, Aug 7, 2018.

  1. Hemidakota

    Hemidakota Active Member

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    [​IMG]

    Not everyone is flattered by imitation.

    Fiat Chrysler (FCA) has filed a complaint with the U.S. International Trade Commission that aims to stop the manufacture and sale of a Jeep-inspired UTV called the Roxor.

    The Roxor was admittedly designed by Indian automaker Mahindra to resemble the Willys Jeeps, which the it began building under license after World War 2. Mahindra plans to start assembly of the not-street-legal vehicle in Ann Arbor, Mich., this year and sell it in the U.S. at a starting price of $15,499.

    FCA’s complaint argues that, while Mahindra has had prior agreements with Jeep’s previous owners to build and sell products in India, it has no ongoing rights to the company’s intellectual property or approval to sell vehicles using it in the U.S....

    LINK FOR MORE: Fiat Chrysler trying to stop the sale of Jeep clone (at http://www.foxnews.com/auto/2018/08/07/fiat-chrysler-trying-to-stop-sale-jeep-clone.html )
     
    Shane Estabrooks and HotCarNut like this.
  2. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    First, the Roxor is already in production and on Mahindra lots for sale. Many have been sold.

    It is priced high compared to other UTVs, but that is not relevant.

    Mahindra has been promoting this for months now and FCA did nothing. It seems a bit late to file a lawsuit over something that is already in production.
     
    Adventurer55, Zagnut27 and JavelinAMX like this.
  3. Hemidakota

    Hemidakota Active Member

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    FCA concerns is bringing it to the US.
     
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  4. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    It is already on the lots in the US and many have been sold. The cat is out of the bag to ask for a stop sale at this point.
     
  5. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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  6. JavelinAMX

    JavelinAMX Well-Known Member

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    .

    { Not an attorney. Not pretending to know the law }

    I'm wondering if this effort will turn on whether it would be construed as a Timely response.

    .
     
  7. Hemidakota

    Hemidakota Active Member

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    I didn't know they were selling with the US.
     
  8. Dr. Jeep

    Dr. Jeep Well-Known Member

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    Honestly, this situation is deserved by both entities.

    Mahindra's clearly trying to elbow in on the Jeep branding and image by stretching the history of their license.

    FCA/Jeep has long had something like this coming by escalating pricing and fattening margin on the Wrangler for years and years. The reason the Roxor has gotten so much popular attention is primarily due to the cost and overbuilt nature of the current Wrangler, and the production constraints the Wrangler has had for years, driving up the used market for Wranglers insanely.
     
  9. GasAxe

    GasAxe Well-Known Member

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    I don't know if the Roxor will sink or swim because it straddles two segments and we all know how that can be a smashing success or dismal failure. The Roxor is sold as a UTV/SxS (side by side) at a competitive price and unmistakably nostalgic Jeep styling. If someone wants a "new" old Jeep to off road, it's perfect. The downside to it is it's not a good UTV in the sense that there are a lot of UTV models for sale that are pretty awesome at what they do in comfort, power, utility, etc. The Roxor as a solid axle, leaf spring, disk and drum brake machine is woefully behind the times as a UTV/SxS. Then the flip side is how for $15k, you can get a decent used Jeep that can go off-road and be street legal. Nostalgia seems to be the only strong selling point of the Roxor and maybe that's what woke up Jeeps legal department.

    Jeep should of licensed a CJ body styled SxS long ago. There was an aftermarket flat fender body kit for the Rhino that looked awesome. It's mind blowing I can get a Jeep mountain bike or baby stroller, but not a SxS.
     
  10. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    This is like BMW trying to force Ural motorcycles out of business for essentially selling a derivative of its 75 year old WWII motorcycles. In no way does the Roxor compete with any product currently sold by FCA.

    FCA is probably just tweaked that they're producing them right down the street from them in Auburn Hills.
     
  11. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    Volunteer and Hemidakota like this.
  12. Tin Man 2

    Tin Man 2 Active Member

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    FCA should fight this in every way possible, or baring that get a big cut of the profits.
     
  13. Zagnut27

    Zagnut27 Jeepaholic

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    I don’t understand what the brouhaha is all about. This vehicle doesn’t compete with anything Jeep currently makes, especially since it’s not a street-legal vehicle. If anything, change them a licensing fee for using the likeness of Jeep...like Power Wheels Jeeps.

    It’s a shame these weren’t around when they were filming the old A-Team TV series...it seemed like they were always wrecking a Jeep of one sort or another on the show. Using these as cheap substitutes could’ve saved a lot of Jeeps. :p Granted they might not have all been Jeeps anyway...could’ve been skins on top of other frames...I don’t recall.
     
  14. GasAxe

    GasAxe Well-Known Member

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    My guess is that is exactly what they are aiming for. Perhaps the real issue is how Jeep doesn't like how an obvious "Jeep" is labeled Mahindra in the NA market.
     
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  15. DAGAR

    DAGAR Active Member

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    If they fail to take legal action, they are deemed to have stopped protecting their IP and anyone can use it.
     
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  16. valiant67

    valiant67 ...

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    But yet, it seems they failed to do it timely. I joked in another thread that they waiting until "net debt zero" to spend the money on lawyers.
    The legal battle for FCA would have been easier had they started fighting earlier.
     
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  17. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    What IP?
     
  18. DAGAR

    DAGAR Active Member

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    copyright and trademark features on design and appearance. Any time anybody makes something that looks like a Jeep and not under license, they need to take action to preserve their rights.
     
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