Discussion in 'Mopar / FCA News' started by Hemidakota, Aug 7, 2018.
How did the lawsuit against Hummer go?
Doesn't matter: win, lose or draw, they will have sought to protect their IP and in the eyes of the law, that allows them to continue to do so in the future. The past is littered with businesses losing their rights due to not defending against some small company that "borrowed" from them. I'm not defending the law (I think it was cooked up by trial lawyers ;-)). Just stating how it works in the US legal system.
The Outrageously Fun, Michigan-Made 4x4 You've Never Heard Of (at https://www.popularmechanics.com/cars/trucks/a22553560/roxor-4x4/ )
"American-Made? Almost. Mahindra is based in Mumbai, India, but it assembles the Roxor in a 150,000-square-foot factory in Auburn Hills, Michigan, that employs 350 people. “We’re at 30 percent American-parts content,” says Dan Proffer, marketing manager. “But we’re trying to get it to 50 percent, because then we’d be American-made.”
Mahindra borrowed nothing. They have the license to build them and have built them since the 40's. They have an agreement from 2009 which stipulates that any vehicles sold here will not have a seven slot grille.
They're selling a side-by-side off-road vehicle that doesn't compete in anyway with anything Jeep sells here or in any part of the globe. The only possible competition with anything resembling a Jeep is either on a used car lot or on Craigslist.
In short, FCA is pissing in the wind on this one and they know it.
Maybe they should put the money toward something constructive...like a Chrysler CUV.
Unfortunately, in this case, they've chosen to take action against a licensee who is operating under the terms of the license granted to them. It does nothing more than make FCA look stupid....and jealous that they didn't think of it first.
You've missed the point. Mahindra has no license to build this new ATV anywhere. Claiming that it's covered in the license to build an older Jeep design in India is just wrong. The point is that you must defend your IP whenever you see it even potentially infringed or you can lose the right to do so in the future. Whether or not there is merit in the defense is largely immaterial. Power Wheels pays Jeep a royalty to produce their "Jeep" child ride on toys. Should Mahindra be any different?
Anyway, none of this has anything to do with a Chrysler CUV unless you think lawyers can help get a vehicle to market - lmao.
Why wait till now? It really makes them look silly. Of course today silly seems to be the new norm.
Says who? They've been licensed to build this vehicle and develop derivatives of it for 70 years and suddenly they can't? Jeep hasn't produced a similar CJ in 28 years and doesn't sell a product that competes in this segment anywhere on the planet.
I think that building a non-trail rated Jeep "is just wrong", but FCA is well within their rights to do so. By the same token, you may think selling a decades old Jeep derivative in the US as a non-street legal UTV/farm vehicle as something that "is just wrong", but it doesn't mean they're not within their rights to do so.
You're assuming the licensing to Mahindra was free. Why?
The Indians were not licensed to build an ATV that looks like a Jeep, we should at least get a royalty payment on every one of these sold. Will China be next to clone a Jeep?
There is already a Wrangler clone in China
Yup, I saw several on my trips to China
Yup, there was a video posted to one of the threads before about this vehicle.
BAIC also made the BJ80, a blatant ripoff of the G-class. Including the 6x6...
There was another one too...I can't recall which Jeep it mimicked (Grand Cherokee?)...but everyone thought it was a leaked pic of a new Jeep. Just ended up being a Chinese knockoff.
I know I took pictures of the suspension and give to Dave its like the just mounted Ibeams and attached the suspension to it to get the ride height.... it looks like a snow plow underneath.
I would buy one in a heartbeat if I could put city plates on it and take out the restricter.
Bet the little diesel would be great on fuel too.
Found it! Actually it looks more like a Land Rover...
A company called Land Wind copied the Evoque too.
Geez, they don’t really hide the fact that it’s a blatant ripoff, do they?
The world has fed them well.