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Gladiator sales projections???

Discussion in 'Mopar News' started by CDJSalesPro, Mar 13, 2019.

  1. CDJSalesPro

    CDJSalesPro Well-Known Member

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    I just heard a number of the "projected" annual sales for the the Gladiator from what I thought might be a reliable source. Can anyone in the know confirm. My source said 140k per year.........that number in my opinion sounds wayyyy high. As one who will be selling these trucks I would be happy as hell if these number are true.....I personally dont see it. Also what type of cannibalization are they expecting to current JL sales. [​IMG]
     
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  2. LeeRyder

    LeeRyder Well-Known Member

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    I'd say low end of 90k, high 200k

    The expected pricing will be the ultimate decider.
     
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  3. mopar22

    mopar22 Well-Known Member

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    I thought i read 70-100k
     
  4. marlon_jbt

    marlon_jbt Well-Known Member

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    Sounds more like what the plant is capable of.

    (It can produce more BTW.)
     
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  5. BASONE88

    Supporter

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    Maybe it'll top out at 140K first or second year(depending how fast they can make them)..and settle in at 70K at year three.
     
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  6. Adventurer55

    Adventurer55 Well-Known Member

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    I'd say if they can sell 100,000 they will be doing good. It's a shame a Hemi wouldn't work, because that would raise the testosterone levels way up along with even more sales. The diesel if it's good will help. Jeepers have been wanting one for years.
     
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  7. wtxiceman

    wtxiceman Well-Known Member

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    I think even i would be interested if it had a good diesel. And im not a jeeper.
     
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  8. vipergg

    vipergg Well-Known Member

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    I agree , that sounds way high to me. I know the Jeepers are excited but the average buyer I don't believe will be buying this . It's a Jeep with a very small box on the back .
     
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  9. wilbur

    wilbur Active Member

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    My friend said that the representatives at the FCA dealer show had very high expectations of the Gladiator sales also.

    His next comment was that he would buy a nicely equipped truck instead. He really liked the Gladiator though, and he's not really a truck guy either.

    Wil
     
  10. Zagnut27

    Zagnut27 Jeepaholic

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    Yep. Mr MoparNorm would’ve loved a Jeep truck especially with a good diesel.
     
  11. KrisW

    KrisW Well-Known Member

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    Gladiator's flat bed design is going to be a much more attractive vehicle than JL to upfitters, so the sales predictions will also include vehicles that are bulk-bought for conversion. From seeing how Land Rover Defenders have been used in Europe, I think this is a major untapped market for Jeep.
     
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  12. tomaz

    tomaz Well-Known Member

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    thats only 11,000 units a month. that should be ok to achieve after a full year production.
     
  13. TripleT

    TripleT Well-Known Member

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    Hmm the plant previously could only do about 180K, the carriers had to be lengthened to accommodate this model. Lets saying that moderately effects capacity.... 160K maybe..... Have to dig into the implementation and find the capacity constraint components. My guess 120K max. But its only a guess.
     
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  14. T_690

    T_690 Well-Known Member

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    Haven't late Sergio said that goal is around 100k units per year?
     
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  15. Adventurer55

    Adventurer55 Well-Known Member

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    Yes and he was very adamant at that time that the 3.0 V6 diesel would not fit. There was much discussion about how so much would have to be moved to accommodate it. I wish he was alive to see this truck.
     
  16. codypet

    codypet Well-Known Member

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    All I know is I want one of these soooo bad, but its gonna take me a while to afford it.
     
  17. link3721

    link3721 Yes, This MK Goes Off-Road
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    For accuracy, he said it wouldn't have fit in the JK (due to the brake booster I believe). He stated, along with Bob, that if they wanted the JL to keep similar dimensions to the JK that the brake booster position would have to be redesigned or changed to a particular type of booster that would improve clearance. They expected FCA to use the 4 cyl diesel instead to save cost. Lucky for us FCA went all out powertrain-wise.
     
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  18. GasAxe

    GasAxe Well-Known Member

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    Wow, lot's of big numbers being thrown around. I recall the 50-60k number being bandied about but I don't there is anything but speculation around Gladiator sales projections or targets. Personally I don't see the Gladiator competing with Tacoma or Colorado in terms of sales volume because it is much more of a niche vehicle.
     
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  19. Tin Man 2

    Tin Man 2 Active Member

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    As others have said “it all comes down to price”.I expect the early units will be loaded up and priced in the 60’s. After the dust settles you had better be able to get one in the 30’s if they want to make it a high volume vehicle. I’m not sure they want it to be high volume, they may prefer high margin with low volume at least for the 1st couple of years.
     
  20. Zagnut27

    Zagnut27 Jeepaholic

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    My wife really likes this truck. In fact she said she wouldn’t mind having one for herself. Hmmmmmm...his and hers Gladiators?? Now that would be interesting! :D File that under “ain’t gonna happen”, but still it’s a nice thought. :)
     
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