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Gladiator sales projections???

Discussion in 'Mopar News' started by CDJSalesPro, Mar 13, 2019.

  1. HotCarNut

    HotCarNut Defender of Reality
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    I’m somewhat hesitant about Toyota being able to pull it off as they said the same thing about this generation of Tundra, and the one before...
     
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  2. pug-man

    pug-man Well-Known Member

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    Toyota can't do anything overnight.
     
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  3. Zagnut27

    Zagnut27 Jeepaholic

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    Apparently they could rust....:D
     
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  4. aldo90731

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    Yet, 15+ years later, they still persist. Unlike FCA which gives up after less than 15 months.

    Although Tundra doesn’t sell nearly as well as Ram, it is still highly profitable to them. The fact that the current Tundra sells as well as it does with an archaic interior, an outdated 6-speed and a paltry 14 MPG EPA figure is nothing short of a miracle*. I’m sure the redesign is aimed at addressing those shortcomings, and then some.

    __________________________
    *Tundra’s resale is firmly in the Top 10. Right there with the big boys.
     
    #564 aldo90731, Feb 2, 2020
    Last edited: Feb 2, 2020
  5. LouJC

    LouJC Active Member

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    Actually Toyota's forte is constant refinement. While the changes may not show on the outside, the quality of components is upgraded despite the basic design starting to look old. People know if they buy one, the chances of having a lot of headaches, are quite low and out of warrantee good will repairs are performed at a much higher frequency than other manufacturers would be willing to do. This is why their customers are so loyal.
     
  6. LouJC

    LouJC Active Member

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    lesson learned from Asia:
    you don't have the latest, most feature crammed vehicles to be successful long term, you need to support customers with continuous improvement and generous warrantee provisions, if this is done, you can sell the same old thing for a LONG time because at the end of the day, people like stuff that just WORKS, and does not inconvenience them. Hence, the unchanged Tundra, and little changed Tacoma.
     
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  7. aldo90731

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    Indeed. The key to long-term success in a mature market relies in customer retention.

    Toyota prioritizes customer retention and providing value above offering the latest and greatest. And it is by retaining customers and providing value that Toyota is able to sustain sales over time, and do so profitably.
     
    #567 aldo90731, Feb 2, 2020
    Last edited: Feb 2, 2020
  8. aldo90731

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    A key issue holding back Gladiator right now is that its real, long-term value remains too unclear for many shoppers’ liking.

    A steep MSRP has the undesired effect of positioning JT as a bit of a “toy,” however underserved that may be.

    In a segment where “built tough” and “the ability to get the work done” are the key drivers of demand, being seen as a “toy” is counterproductive.

    If FCA had launched JT at more competitive MSRPs, we wouldn’t be having this conversation.
     
  9. Doug D

    Doug D Virginia Gentleman

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    Yep. Coworker has a Tacoma that suffers from the frame rust issue. He failed to bring to Toyota's attention in time for the recall to cover the repair. I think he missed it by a few months. And no, Toyota will not bend the rules.

    In addition, Toyota generally stands behind their product. Even when there are issues, it seems Toyota dealers bend over backwards to get it taken care of. Can't always say that about FCA dealers.
     
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  10. hmk123

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    BASONE88, tlc, wilbur and 5 others like this.
  11. pug-man

    pug-man Well-Known Member

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    So they stand behind their products and bend over backwards but don't bend rules.
     
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  12. HotCarNut

    HotCarNut Defender of Reality
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    Loved the commercial! Would be great if they do some more with Bill Murray...maybe a rif on his old movies? It would be hilarious to see him as the groundskeeper from Caddyshack hauling TNT for the gopher in a Gladiator.
     
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  13. hmk123

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    Apparently he said this was his first and will be his last national tv commercial. So probably quite an accomplishment that they got him to do it. And for the last few hours this commercial has been the #1 trending video on YouTube with over 13 million views as of now.

    One thing FCA (maybe with some exceptions) has gotten right have been great commercials starting with the 2011 Imported from Detroit commercial.
     
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  14. Doug D

    Doug D Virginia Gentleman

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    I would almost pay to see that! :D
     
  15. WXman

    WXman Active Member

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    Didn't Nissan already do that? Wasn't the prior generation Titan a "full size" that used the same chassis architecture as the Frontier?
     
  16. aldo90731

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    Not to my knowledge. Frontier platform has been around for ages. Frontier platform was shared with Xterra and prior-generation Pathfinder. Current Titan is a refresh the old Titan, which was shared with the old Armada.

    In 2015 Titan got a major refresh in the form of tweaked sheet metal, lots more chrome, a new transmission, upgraded axles and the availability of a Cummins diesel.

    Fred Diaz, formerly from Ram, attempted to offer a “2000-series”, i.e., beefier than a 1/2-ton but less than a 3/4-ton. Unfortunately, Titan MSRPs were up there with the domestic 3/4-ton.

    The Cummins was discontinued last year due to poor sales, and Titan sales are back down to where they started.
     
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  17. aldo90731

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    The Eminem “Imported from Detroit” commercial turned out to be the initial salvo of what ended being a brand-wide campaign, aimed at repackaging being “domestic” into something positive. This was especially necessary not only because “domestic” had developed such a negative connotation, but because Chrysler itself was coming back from the ashes.

    Picking Eminen was brilliant at so many levels: like Bill Murray, he was an elusive celebrity who refused to endorse products; he was from Detroit, like Chrysler itself; he had a dark, gritty persona that aligned perfectly with that of Detroit; and he was an unlikely success story that came out of adversity, in itself a desirable association with Chrysler.

    By being the only one of the Big 3 to embrace Detroit, Chrysler usurped being “a domestic brand” away from GM and Ford, and turned it into something good. Unfortunately, as brilliant as the marketing was, FCA failed to capitalize on all that goodwill and follow through with new products.

    I don’t see nearly a similar degree of significance between the “Imported from Detroit” campaign and a Groundhog Day commercial. Besides the fact that Bill Murray is also a reclusive celebrity, there’s perhaps the fact that he is seen as an accomplished, if a bit quirky actor, who follows his own path, a bit like Jeep. But that second association, if intended at all, was left out of the commercial. Unlike Jeep’s sunny disposition, Bill Murray has a bit of a gloomy image, so a personal connection is not that relevant. More importantly, I don’t see Groundhog Day turning into a relevant brand-wide campaign for Jeep, nor an association with Groundhog Day helping Gladiator in particular.

    Because Super Bowl ads generate a short burst of buzz, they are great to mark the start of a campaign. But Bill Murray’s own indications are that he is not doing another ad. Without follow-up, in another week all those YouTube clicks will fizzle out, and by the end of the month Gladiator will be exactly where it was before.

    Marketing executives should be able to distinguish between “effectiveness” and “feel good.”
     
    #577 aldo90731, Feb 4, 2020
    Last edited: Feb 4, 2020
  18. valiant67

    valiant67 ...

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    That's for sure. No matter how good the initial commercial, there needs to be follow up product and a continued message.I'd venture to guess many people attracted by the Super Bowl commercial to research Gladiator will experience severe sticker shock.
    At least Jeep has product, something Chrysler never followed up with. In fact, the "Imported from Detroit" tagline ushered in the "we don't know what to do with Chrysler (the brand)" era, which we are still in.
     
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  19. WXman

    WXman Active Member

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    OK yeah it was Nissan. I thought I remembered that. They used the idea 15 years ago to share a lot of chassis components between small and large 4x4s to save money. Here's an excerpt I pulled from an article:

    The mid-size 2005 Pathfinder, Nissan's largest design and development program to date, involved three technical centers, and took 36 months and countless trans-Pacific trips to complete. Though it borrows major components from the full-size Titan pickup and Armada SUV, it's not just a downsized clone.
    **********
    By now, if you follow the industry at all and Nissan in particular, you know that "F-Alpha" is the internal Nissan designation for the platform that underpins the full-size Titan pickup and Armada SUV. You may also know that it is the basis for the Frontier mid-size pickup, which means it also is the base for the new Pathfinder and the next-generation Xterra SUVs. The question is: "How can the F-Alpha platform support both large and mid-size trucks?"
     
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  20. codypet

    codypet Well-Known Member

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    I don't recall Eminem in any other Imported from Detroit commercial, they just used the 8 Mile music (which is the connection to the later ads)
    That said, I propose any future Jeep ads have a Groundhog in it and play Sonny and Cher for continuity. It couldn't even be the first rodent to sell a car.
    upload_2020-2-4_7-53-56.png
     
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