Some vehicles make a perfect used-vehicle buy, but a lousy new-vehicle purchase. Chrysler 200 comes to mind. Toyota FJ Cruiser was one of them, too, but for different reasons. Toyota struggled to sell more than 50,000 units/year. Sales were limited in part by the lack of a real 4-door version; in part by styling that some —myself included— found too over-the-top. After a 10-year run Toyota finally pulled the plug. However, lightly used FJCs now command prices higher than new! FJC has a strong following but availability is limited, and shrinking by the day. Gladiator has significantly greater chance of sales success than 200 and FJC —just from the standpoint that JT offers 4 full-sized doors and more refined styling. But the market is still trying to figure out what JT is truly “worth.” As discounts keep growing, early buyers are going to find that they overpaid. And lease companies are likely to find out that their residuals were too optimistic, and may find themselves stuck with a few JTs that aren’t worth nearly as much as they “paid” for them. If the difference between what FCA wants to charge for Gladiator and consumers are willing to pay becomes too wide, JT could become another one of those vehicles that makes a great used buy, but a lousy new-vehicle purchase.