It’s very clear that Wagoneer is a brand within Jeep. The presenter went through the differences between a “Jeep” customer and a “Wagoneer” customer. He didn’t use the word that would best describe the difference, but I’ll use it, because I’m not in marketing, and so I’m allowed to: Older Despite the pics of cool kids at the campfire, they probably borrowed it from one of their dads. This isn’t a young person’s car. Neither is a Navigator or a Yukon.