AF: Hidden nugget here | Allpar Forums
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Hidden nugget here

Discussion in 'Mopar / FCA News' started by ShawnP, Oct 3, 2020.

  1. HotCarNut

    HotCarNut Defender of Reality
    Level III Supporter

    Joined:
    Mar 24, 2009
    Messages:
    2,937
    Likes:
    2,792
    Interestingly, it’s to build the RAM Classic. Which seems to indicate demand for that is stronger than the “all-new” 2 year old redesign. I honestly can’t decide whether that’s a good news item or something deeply concerning in RAM’s 1500 numbers.
     
    aldo90731 and Donte Lindsey like this.
  2. Adventurer55

    Adventurer55 Well-Known Member

    Joined:
    Nov 9, 2015
    Messages:
    3,412
    Likes:
    4,435
    How long now has Warren been down? That may have something to do with Ram Classic production as well. Dealers have to almost be completely out of them.
     
    jclick and Tony K like this.
  3. ShawnP

    ShawnP Active Member

    Joined:
    Oct 29, 2018
    Messages:
    460
    Likes:
    497
    14 weeks of planned downtime and did a check.

    Only 30 classics within 100 miles of Louisville.

    Pleasant problem of needing 3 shifts to catch up on sales.

    Still need that 3rd US plant.

    Plus Ram can steal sales from the Blue Oval with their new model switchover.
     
  4. patfromigh

    patfromigh Well-Known Member

    Joined:
    Jan 22, 2010
    Messages:
    3,610
    Likes:
    3,348
    The DT rams are built in Sterlings Heights. I believe that facility was running flat out before the pandemic. Most likely output was reduced to a trickle, if any. Dealers can't sell something that they don't have.

    The funny thing about the DS Ram is that it doesn't feel old except when compared to the DT Ram. This is a different story from the Dodge Grand Caravan which felt really old compared to alternative buys. The DS Ram drives and feels better than Ford and Chevy pickups, all of them. The Ram Classic is priced close to the mid-size Chevy and GMC pickups and is much younger than the Ford Ranger. The suspension is still ahead of whatever Ford and GM have in their full sized trucks.

    If Ram wants to turn up the volume while Ford bullies the fleets that is a good thing. Retail buyers will like the new options for 2021 as well, the Warlock package can now be equipped with the old Rebel's wheels and tires.
     
    UN4GTBL, saltydog, Devildodge and 6 others like this.
  5. turbonetic

    turbonetic Active Member

    Joined:
    Jul 23, 2019
    Messages:
    157
    Likes:
    211
    Classic is cheaper than the new one and still looks good, if buying because you actually need a truck, I assume most won't care. From the prices I've seen on the new ones, it doesn't surprise me at all.
     
  6. marlon_jbt

    marlon_jbt Well-Known Member

    Joined:
    May 31, 2004
    Messages:
    2,632
    Likes:
    1,125
    That 3rd shift is strictly for the paint shop only. The rest of the plant will be running on 2 shifts.
     
    page2171 and cygnus like this.
  7. cygnus

    cygnus Well-Known Member

    Joined:
    Jan 1, 2014
    Messages:
    924
    Likes:
    975
    When does WTAP come back online?
     
  8. ShawnP

    ShawnP Active Member

    Joined:
    Oct 29, 2018
    Messages:
    460
    Likes:
    497
    Strange.

    Wonder if the paint shop rate is slower than normal till the overhaul is done?
     
  9. marlon_jbt

    marlon_jbt Well-Known Member

    Joined:
    May 31, 2004
    Messages:
    2,632
    Likes:
    1,125
    Judging by the parking lot, they look to be back already.
     
    ShawnP likes this.
  10. jsucha

    jsucha Well-Known Member

    Joined:
    Feb 26, 2004
    Messages:
    90
    Likes:
    95
    The Classic isn't much cheaper than the DT. I just priced out on the NADA site a '21 Warlock with all of the options I would want and it came to 54,100. A '21 DT NIght Edition equipped in a similar manor as the Classic came to 54,600. When you option up and Express it can hit around 50. On the Express you can't get things like a rear slider, and the luxury group. The bucket seat and console option used to be about 250 a few years ago, now they are charging 1295 for the same package. The one factor that pricing doesn't come into play is that the Classic is a better looking truck. It has aged well. The DT needs a front end refresh. Give it a more aggressive look and you might change some haters into buyers.
     
    thebluegoat likes this.
  11. mopar22

    mopar22 Well-Known Member

    Joined:
    Sep 22, 2010
    Messages:
    2,799
    Likes:
    2,166
    Both the ds and dt sell below msrp, the ds sell way below msrp though so it's a ton cheaper
     
    saltydog, Tony K, somber and 2 others like this.
  12. suzq044

    suzq044 Resident Photoshop Nerd

    Joined:
    Apr 23, 2005
    Messages:
    7,970
    Likes:
    6,962
    Is it that Classic is that much cheaper? -shrug-
    The problem is that FCA/Stellantis keeps pushing everything upmarket and not giving anyone on the less-than-50g side of of life a pickup truck they can afford. Or you can get a lot more "Classic" for your "new ram" money. Dakota/Ram problem, perhaps, and this time there isn't enough difference in capability.
     
    UN4GTBL, HotCarNut and page2171 like this.
  13. Chrysler UK

    Chrysler UK Active Member

    Joined:
    Sep 12, 2020
    Messages:
    92
    Likes:
    66
    Could Mack Avenue or Windsor be that 3rd RAM Trucks Plant (besides Saltillo)? Or would it make more sense to make Warren that 3rd Plant and have the Wagoneer be made in Windsor instead?
     
  14. suzq044

    suzq044 Resident Photoshop Nerd

    Joined:
    Apr 23, 2005
    Messages:
    7,970
    Likes:
    6,962
    Could be doing it like: Ram/RamClassic/Wagoneer/WagoneerXL lol
     
  15. Dave Z

    Dave Z It's me, Dave
    Staff Member Level III Supporter

    Joined:
    Jan 23, 2001
    Messages:
    35,025
    Likes:
    20,774
    I had actually been assuming that the Ram Classic and Wagoneer would share the plant. So in price, Ram Classic, Ram, Wagoneer, Grand Wagoneer.

    I had also been thinking the Grand Wagoneer would be Power Wagon based rather than Ram 1500 based, but probably not. Too much cost. Would be an interesting way to do it since Power Wagon is (albeit disputed) king of the hill in big offroad pickups, and has a pretty nice feel already.

    Mack Avenue is interesting, the massive expansion suggests that maybe they've dropped all proposed Windsor crossovers and instead will move Cherokee to Giorgio. Then there would be three sizes of Grand Cherokee there, in essence. Small = Cherokee, medium = Grand Cherokee, large = Gigantic Cherokee.

    I wonder how the Cherokee Nation feels about that...
     
    superduckie5000, Tony K and HotCarNut like this.
  16. Chrysler UK

    Chrysler UK Active Member

    Joined:
    Sep 12, 2020
    Messages:
    92
    Likes:
    66
    Is Stellantis planning to produce the WL74/WL75 at both Jefferson North & Mack Avenue? Or only at the latter?

    Regardless, if Stellantis has given up on building Crossovers at Winsdor (and thus dooming Chrysler), they might as well make it into another RAM Trucks plant.
     
  17. Adventurer55

    Adventurer55 Well-Known Member

    Joined:
    Nov 9, 2015
    Messages:
    3,412
    Likes:
    4,435
    I would think that would require a very large investment, seeing that they haven't built anything rear wheel drive since 83, and bof has to go way way back.
     
  18. Chrysler UK

    Chrysler UK Active Member

    Joined:
    Sep 12, 2020
    Messages:
    92
    Likes:
    66
    I suggested in the "Unifor Negotiations" thread that Unifor should lobby the Canadian Government into providing the investment needed to covert Windsor into a RAM Trucks plant. Because considering the need for another plant for RAM Trucks, it makes more sense to covert an existing plant (that is being underused) rather than just build a completely new one (which would cost more).

    Likewise it wouldn't be the first time that a "FWD Car" plant has been coverted into a RAM Trucks one, since Sterling Heights went though that process a few years back.
     
    UN4GTBL and thebluegoat like this.
  19. Dave Z

    Dave Z It's me, Dave
    Staff Member Level III Supporter

    Joined:
    Jan 23, 2001
    Messages:
    35,025
    Likes:
    20,774
    From what I heard, both Mack and Jefferson. I think a fourth Ram plant is too risky for FCA to consider.
     

Share This Page

Loading...
 We are not affiliated with FCA. We make no claims regarding validity or accuracy of information or advice. Copyright © VerticalScope Inc. All rights reserved.