For people looking solely at the looks of this new Honda Insight, I think you are missing the boat. This would be a 3rd generation Insight, and it finally looks much more like a conventional automobile. I'm not so sure that everybody likes to be different, so I would expect it to do better sales-wise. As a matter of fact, I don't much care for the looks of the Civic and am just OK with the new Accord which I am just starting to see on the road. If I wanted or needed a hybrid, this Insight seems like one that I'd consider. And, actually, I'm curious to learn more about it. As we all know, if we currently want or need a compact or mid-sized sedan, we are forced to look outside FCA. If we are price-constrained. Admittedly, I'd love to get a new Giulia.