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Is it just me... (Alfa's anniversary logo)

Discussion in 'Auto News & Rumors' started by Dave Z, Feb 7, 2020.

  1. Dave Z

    Dave Z It's me, Dave
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    Or is it a snake sucking on a pacifier? upload_2020-2-7_9-30-16.png
     

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  2. Dave Z

    Dave Z It's me, Dave
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    Bob Miller added “or a sea serpent swallowing a person”
     
  3. Ryan

    Ryan Moderator
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    That's what I see and what it's intended to be. There are some theories about why this is the case:
    (from: Behind the Badge: Why Alfa Romeo’s Logo Features a Snake Eating a Guy (at https://thenewswheel.com/behind-badge-why-alfa-romeos-logo-features-snake-eating-guy/ ))
     
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  4. Dave Z

    Dave Z It's me, Dave
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    My first glance still shows a pacifier, though... but thanks for the info on the rationale. Apparently the House of Visconti's motto was something about respecting the snake's turf.
     
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  5. CherokeeVision

    CherokeeVision Well-Known Member

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    Dragon and fire is what I first saw.
     
  6. page2171

    page2171 Well-Known Member

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    Sea serpent swallowing a person is what I saw first, but now that a pacifier has been mentioned, I can't unsee it.
     
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  7. T_690

    T_690 Well-Known Member

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    Never saw Alfa Romeo logo?


    Alfa Romeo Logo
    The badge is deeply linked with the company’s birthplace, the city of Milan. Alfa Romeo logo consists of two concentric circles of different sizes that enclose two symbols of Milan – a red cross against white background in a direct reference to the city; and the biscione – a heraldic symbol depicting a crowned snake swallowing a man. As the coat of arms of the House of Visconti, the biscione was representative of the family that ruled the city in the 14th century. Inside the first circle is Alfa Romeo written in capital letters.

    Alfa Romeo has a slightly different interpretation of the biscione. In a response to Jalopnik, the brand said the logo’s snake is not eating the human. Rather, the human is emerging out of the snake indicating a rebirth. Alfa Romeo’s clarification also nullifies the unsubstantiated claims that the snake is swallowing a Moor (a Muslim inhabitant of middle-age Maghreb). Nevertheless, Alfa Romeo did hint that the biscione was an adopted badge that was won by Visconti family founder Otone Visconti after defeating a Syrian knight. So quite possible that the logo has some Islamic connection after all.
     
  8. aldo90731

    Staff Member Level III Supporter

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    I see pacifier first, and eating a person second. I do not see a viscount or giving birth orally.

    What we see cannot be unseen.
     
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  9. MJAB

    MJAB Well-Known Member

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    The Alfa Romeo logo includes in central part the symbol of Milano since 1910.

    The snake or marine creature is in Milano symbol at least since 1277, when Visconti family took the power.
    It is not known if Visconti introduced the symbol or it was used even before in Milano.
    It looks like that Visconti family spread some legends, there are at least 2 or 3 different ones.

    Anyway a similar image of a marine creature and a person in the mouth was used in last period of Roman empir e, it was related to Jonah history.
    [​IMG]
     
    #9 MJAB, Feb 8, 2020
    Last edited by a moderator: Feb 8, 2020
  10. Dave Z

    Dave Z It's me, Dave
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    So the pacifier really started in 2015, and I just didn't notice. (Though once you've seen the pacifier in the 2015 logo, the 1972 one starts looking suspicious.) Kinda funny they'd stylize the crown so much. The cross is off-center, I think, in the 1910 logot and moved on-center in 1925 (I didn't measure so maybe it's just perspective.)
     
  11. patfromigh

    patfromigh Well-Known Member

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    Serpents eating humans, Warlocks and Demons, FCA has some serious issues.
     
  12. Zagnut27

    Zagnut27 Jeepaholic

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    The serpent in the logo from '72 onwards reminds me of the green dragon Grundle in the Atari game Adventure. Though, if it were really him, he'd be swallowing a little block (your character) instead of an actual human.

    Yeah, my brain still relates things back to a cheesy computer game from the late 70's/early 80's. :D
     
  13. tomaz

    tomaz Well-Known Member

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    Really? Why would the Snake suck a Pacifier BACKWARDS....Come on now.......

    [​IMG]
     
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  14. aldo90731

    Staff Member Level III Supporter

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    Perhaps the snake ate a baby with a pacifier...
     
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  15. Dave Z

    Dave Z It's me, Dave
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    Not all pacifiers are that shape
     
  16. tomaz

    tomaz Well-Known Member

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    Correct, but thats the Classic shape of a pacifier.
     
  17. Dave Z

    Dave Z It's me, Dave
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    We did not all use Nuk brand.

    [​IMG]

    [​IMG]
     

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