AND, Toyota also sells on being all enviro-greenie friendly. Whether or not electrics or hybrids actually ARE more environmentally responsible is another debate. The type of person who buys an electric car for any perceived social responsibility likely WANTS an ugly, dorky looking car. The fact that the newest Prius is still selling strong here in Portland (more than all others outside the Tesla combined) is testament to that. FCA's whole thing is selling cars to people who are genuinely excited about their purchase and on some level have an interest in cars. Making something so sterile that it appears like an electric shaver on wheels is going to alienate its biggest customer base.