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Jeep is the second best selling FCA brand in Europe

Discussion in 'Mopar News' started by Dave Z, Jul 17, 2018.

  1. Dave Z

    Dave Z It's me, Dave
    Staff Member Level III Supporter

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    Sales figures for the first half of 2018 have just been compiled, and they reveal that, with a massive sales increase, Jeep has ended up the second best-selling FCA brand in Europe — by a large margin.

    The European Automobile Manufacturers’ Association (ACEA) reported that Jeep scored an impressive 68% gain over January-June 2017. With sales zooming from 53,859 to 90,287, the brand easily took second place, after Fiat, in FCA Europe sales.

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    The boost gives Jeep a 1.0% market share in Europe for the first time in memory. According to FCA, though, most of the sales come from just two vehicles — the Renegade, with “more than 41,000” sold over the six months, and the Compass, with around 41,000 sold. For those of you doing the math at home, yes, that’s 82,000 out of 90,287. The other 8,000 or so were presumably a mix of Wranglers, Cherokees, and Grand Cherokees, which likely have fatter profit margins. The new Wrangler should refresh sales a bit, with a new diesel, and four-cylinder hybrid options — handy in a continent where gasoline and diesel fuel are both very expensive.

    [​IMG]

    Jeep easily beat Land Rover, which has been following a similar new-product track, as well as Honda; while Alfa Romeo had nearly double the sales of Toyota’s Lexus. Alfa Romeo climbed by 9%, to 50,284 sales, while Fiat itself dropped by 9%, to 423,899. Part of the drop was due to restricting production to successful cars; and the 500 and Panda, combined, had 29% of the A-segment in Europe.

    FCA broke out sales by country, with the largest gain in Spain (96%), followed by Italy (92%), the UK (77%), Germany (43%), and France (11%).

    Read the whole post here.
     
    AlfaCuda and wtxiceman like this.
  2. Ryan

    Ryan Moderator
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    That's great news!
     
  3. cygnus

    cygnus Well-Known Member

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    If Jeep could get to a half a million vehicles in Europe by 2022, that would be a success.
     
  4. svevar

    svevar Well-Known Member

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    Great that Jeep appears to be thriving in Europe. On an unrelated note, I always see a surprising number of Voyagers when visiting. Shame that FCA can't make a business case for global Pacifica sales.
     
  5. Dave Z

    Dave Z It's me, Dave
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    The Voyager sold well for a while and it's expensive enough to survive. I think it's interesting that they finally have a eurofriendly minivan (better handling, hybrid) and aren't exporting it. Admittedly they gave up the infrastructure to sell Chrysler or Lancia cars, and it doesn't quite fit as a Fiat. Perhaps they should give it to Pietro to sell as a Mopar ;) That would confuse people!
     
  6. 77 Monaco Brougham

    77 Monaco Brougham Active Member

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    I think that goal would be a whole lot easier to reach if FCA fills in the one missing puzzle piece.....a vehicle one size smaller than Renegade.

    Some Europeans would consider even the Renegade as leaning toward "large". Given the sometimes narrow roads and very high cost of fuel, not to mention taxation in various European countries, I certainly can empathize..

    Besides...a vehicle smaller than Renegade could also be sold elsewhere in the world as well....spreading out development costs.
     
  7. KrisW

    KrisW Well-Known Member

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    Land Rover's models are bigger, and more expensive, than what Jeep is selling in Europe. The smallest LR you can get, the Discovery Sport, is bigger than Compass, the largest volume-selling Jeep.

    Cherokee would sell better if it weren't made in the USA, and thus subject to 9% import duty. It's a lovely car, but with that extra duty (and sales taxes on top of that), it's overpriced for Europe.

    Depending on how you read the last 5-year presentation, a sub-Renegade Jeep may be on the way. Expect something more like the Panda 4x4 rather than the Suzuki Jimny.
     
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