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Jeep to spin off into separate showrooms

Discussion in 'Mopar / FCA News' started by aldo90731, Aug 17, 2020.

  1. gforce2002

    gforce2002 Well-Known Member

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    If it's Jeep that has such a brand strength that they are putting everything but pickup trucks into it, even when they're really basic crossovers, why would they create a separate or a sub-brand within it to create that distance? It seems counterintuitive.
     
    valiant67 likes this.
  2. KrisW

    KrisW Well-Known Member

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    Why did Land Rover need to create the Range Rover sub-brand? Pricing.
     
    ScramFan and T_690 like this.
  3. Ryan

    Staff Member Level III Supporter

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    Wagoneer and Grand Wagoneer aren’t being spun off. There are new guidelines to help separate Jeep from other brands in the showroom, though.
     
  4. Ryan

    Staff Member Level III Supporter

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    I know I'm quoting myself, but this seems relevant:
    Jeep® Launches New Campaign For Wrangler 4xe: - Mopar Insiders (at https://moparinsiders.com/jeep-launches-new-campaign-for-wrangler-4xe/ )
     
  5. Zagnut27

    Zagnut27 Jeepaholic

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    (Gladiator says, “Hey Mack, whadya mean by that....I’m not just a Wrangler with a bed!! :eek::eek:)

    :p
     
  6. cdjr77

    cdjr77 Well-Known Member

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    I still think they should. Here where i live not many people call them Ram most call them Dodge
     
    kevin m. Henry and page2171 like this.
  7. page2171

    page2171 Well-Known Member

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    Same here.
     
    kevin m. Henry likes this.
  8. The Batman

    The Batman Active Member

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    Is Jeep planning on adding more Fiat-based vehicles to the lineup, or are they sticking with three for now?
     
  9. Tony K

    Tony K Active Member

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    Of course they do. It's simple brain science. It takes many, many repetitions to develop "muscle memory." If you're used to calling something X, and X changes to Y, you're probably still going to reflexively call it X. Like dating things 2019 in January of 2020.
     
    KrisW likes this.

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