Notice how everything is a cycle? Decades ago, the midsize sedan was a hot market. It was large enough that the Detroit brands didn’t see the need to seriously battle with the Japanese products known for superior quality (even though it was more perception than reality). Now, FCA has decided after years on the fringes that it is a market easier to abandon than compete in. Now the hot market is CUVs. And FCA is content that they don’t need to seriously challenge the Japanese (and Korean) manufacturers known for higher quality (again perception is a big deal) because the market is so hot. The only difference is this time the other brands have a huge head start in hoards of loyal buyers. All FCA has is the Jeep brand name - which in some cases can cause people to overlook quality issues, but many first time Jeep buyers never come back for a second one. The only real difference this time around is Ford. They put serious effort into improving their quality image - real or perceived. We are already seeing the saturation of the CUV market before all the long promised non-Jeep CUVs hit the streets. Even Jeep’s reputation isn’t brining in the level of sales once dreamed of. The present looks a lot like the past.