Millennials do not exist, except for the idiots in marketing that are typically old white people. Dividing people by age group is annoying and demeaning to those who are in those made up 'groups'. They're stereotypes. Sure, some people live up to those, but the vast majority do not, and hate being called by whatever generation that marketing had decided to loop us into. How many of the descriptors of any of these generations is positive? Pretty much none of them. We need to stop separating people into groups. Lol 50-something year old marketers are never going to be able to accurately market to 16-25 year olds. At least not on purpose.