I haven' seen any one post a market research report showing the demand for a mid-size truck is worthy of chasing. Those trucks aren't selling like "mad". Not compared to the overall market. There maybe customers interested in a small truck, but it's a small portion of the sales market (2%). One that FCA doesn't have the funds to chase for questionable return. FCA doesn't exist to satisfy our every whim - they exist to turn a profit. Funny how there now is people supposedly demanding a mid-size truck. Where were you when Dodge had the Dakota on the market?