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Mopar Norm RIP

Discussion in 'Mopar / FCA News' started by JTE, Jun 17, 2015.

  1. Doug D

    Doug D Virginia Gentleman

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    I'm sure he would be railing against the "soft" jeeps - Compass, Renegade and Cherokee. I recall his opinion that Jeep should aspire to be best off road vehicle possible for a reasonable cost/price and not to "dilute" the brand by producing soft jeeps. His fear is the soft jeeps would eventually hurt the sales of the Wrangler in the long run.
     
  2. JavelinAMX

    JavelinAMX Well-Known Member

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    .

    Unfortunately, we can't post a 'Like' with a value next to it as I'd multiply my particular Like 1000 fold.

    You represented the Sum of his thoughts rather well. That's appreciated.

    .
     
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  3. link3721

    link3721 Yes, This MK Goes Off-Road

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    Norm actually commended the effort Jeep made in making the Cherokee and Renegade Trailhawks as capable as they were. He was encouraged (but not completely satisfied) that Jeep was at least trying to maintain some semblance of capability instead of letting Wrangler try and take up all the slack.
     
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  4. Zagnut27

    Zagnut27 Jeepaholic

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    He was always talking about the possibility of a Jeep truck. Now that one is just around the corner, I would’ve been very interested to hear his opinions about it. Life is short, and nothing is promised.
     
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  5. aldo90731

    Staff Member Level III Supporter

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    I have 20+ years in automotive brand and marketing research. I never found out from where Norm got his knowledge of branding, but his observations, reasoning and comments were spot-on.
     
    #325 aldo90731, Jul 19, 2018
    Last edited: Jul 19, 2018
    Erik Latranyi, jam1, chcg12 and 2 others like this.
  6. chcg12

    chcg12 Well-Known Member

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    Joined this forum years ago but havent been that active in a bit. Probably going to get a 2019 JL ordered in Sept. and will report back with impressions. Just saw Norm's name and recall how i always read his posts with anticipation. RIP.
     
    jimboy, aldo90731 and Ryan like this.
  7. EVOL

    EVOL Active Member

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    Norm would not be happy with the current crop of Jeeps aside from "maybe" the new Wrangler, but he'd have heated things to say about it too. Thats the way he was.
     
    Doug D likes this.
  8. LeeRyder

    LeeRyder Well-Known Member

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    In 2 weeks, it will be 5 years. In a way, he was our AllPar Patriarch for Jeep.

    No offense Dave Z.

    I still miss Norm.
     
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  9. jerseyjoe

    jerseyjoe Plymouth Makes It

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    I really liked and still have great admiration for him. The man was absolutely aware of his values and had very clear view for the direction of Jeep. I miss him. I often wonder what he would think of the current "Jeep" vehicles.
     
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  10. Doug D

    Doug D Virginia Gentleman

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    See my previous post (#321). He would not have necessarily approved of the "soft" jeeps but he might have been temporarily satisfied that the Renegade and Cherokee TrailHawks were somewhat capable or as capable as they could be made to be. Pretty sure he would have liked the Gladiator, but he would have been critical of it as well. Norm was a true Jeeper through and through.
     
  11. aldo90731

    Staff Member Level III Supporter

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    Norm always owned Wrangler Saharas.

    After I got burnt with that overpriced 2018 $52,000 Rubicon Recon, I finally understood, the hard way, that Norm saw what very few did: that regardless of Rubicon’s name recognition and prestige, Sahara sat at the center of the Wrangler identity and held the lineup together.

    He knew Jeeps better than Jeep did.
     
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  12. Jeepnut

    Level III Supporter

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    Man I really miss Norm
     
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  13. Scrounge

    Scrounge Got parts?

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    Looking back at some of his posts, he was opinionated without being personal, and very informative.
     
  14. HotCarNut

    HotCarNut Defender of Reality
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    One of the few guys that earned Bob Sheeves' respect, and that is its own high honor when it comes to Jeep knowledge.
     
  15. Zagnut27

    Zagnut27 Jeepaholic

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    Indeed. When you earned your first "like" from Norm, you felt like you really made it on Allpar. :p Of course, getting a "like" from Bob was the holy grail. :D
     
  16. LeeRyder

    LeeRyder Well-Known Member

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    Norm is still one of my only 2 followers lol. I bet he still gets a heavenly smile everytime Dave has to chastise me!
     
  17. GLHS60

    GLHS60 Well-Known Member

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    I have a faint memory of allpar banning/suspending Norm a long while back.

    Is my memory faulty or was Norm subjected to someones P.C. feelings.

    MOPAR NORM was the best!!!

    RIP SIR


    Thanks
    Randy



     
  18. LeeRyder

    LeeRyder Well-Known Member

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    Lol, he was indeed, by the above mentioned Sheeves.
    We had plenty of convos reciting our disdain.
     
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