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New Dodge Crossover

Discussion in 'Mopar / FCA News' started by NWbyNW, Sep 23, 2019.

  1. JKU12

    JKU12 Well-Known Member

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    Let me clarify one thing. If FCA has a need for something Journey size to fit into Dodge portfolio that is a little more unified with the rest of the lineup, they could call it Journey. On the other hand, and I know you're much more knowledgeable on this than I am, it would seem a company can make a splash coming out with something all new. Look at the buzz Kia Telluride is getting. As opposed to, here's a flashy new Journey that barely resembles the decontented Journey no one has written about in years.

    I agree, they are responsible for letting Journey die on the vine. It didn't need to. Going down that path was a waste. But we're there now.
     
  2. aldo90731

    Staff Member Level III Supporter

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    Key difference though: Telluride and Pallisade didn’t exist before. After a long delay, Kia and Hyundai are just now getting into proper 3-row CUVs.

    We don’t see Hyundai and Kia dropping the names Tucson, Santa Fe, Sportage or Sorento, either. They view Telluride and Pallisade as incremental business, and as their new flagship vehicles with which to retain their most loyal —and profitable— customers within their brands.

    While Dodge may not see the need to fill a vehicle the size of Journey, FCA sure does. The fact that Journey doesn’t seem to fit Dodge’s new brand flavor is, again, FCA’s own doing. That in itself is a sign that FCA has defined the Dodge brand too narrowly to remain sustainable.
     
    #62 aldo90731, Sep 25, 2019
    Last edited: Sep 25, 2019
    HotCarNut, JavelinAMX, jclick and 7 others like this.
  3. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    Then again, FCA has a proven track record of running nameplates into the ground with discounts and incentives. If you need a case study on what happens when they try and introduce a much better vehicle wearing the same nameplate as a rental discount queen look no further than 200. Journey has already been ruined as a sub prime nameplate. Any attempt to sell a new "Journey" with any sort of margin would fail. Maybe if FCA would stop doing this sort of thing they wouldn't be constantly rebranding new vehicles. It's like a snake eating its own tail.
     
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  4. aldo90731

    Staff Member Level III Supporter

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    The thing is, most nameplates have more equity left in them than executives think.

    Alan Mulally understood this better than most: he retained old and tired names like Focus and Explorer and reused them on completely revamped products --and was able to make Ford the number 1 selling brand in the US...even ahead of Toyota.

    PS - 200 is probably an exception; the name itself never really got to mean much to anyone.
     
  5. Mopar392

    Mopar392 Well-Known Member

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    The current Journey might not fit Dodge’s image of performance, but if the rumored Journey’s replacement becomes RWD, it could then fit with the right drivetrains. Though, there is also who is saying Journey’s replacement will stay FWD and join Chrysler’s lineup.
     
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  6. Adventurer55

    Adventurer55 Well-Known Member

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    Only after sales and plant utilization percentages begin to fall will be when they try to plug holes. They are currently building a much hyped new plant and yet up to three plants are or will be under used. Maybe their plan is to hope people have short term amnesia, then pop in with a new Dodge or Chrysler name. It could work I suppose, but letting Caravan name die is just wrong.
     
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  7. vipergg

    vipergg Well-Known Member

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    Mini Durango !!!!
     
  8. aldo90731

    Staff Member Level III Supporter

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    Or rename the Journey replacement Durango, and the current Durango the Grand Durango...LOL
     
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  9. aldo90731

    Staff Member Level III Supporter

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    Could also represent Toluca...
    [​IMG]
     
  10. JKU12

    JKU12 Well-Known Member

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    My new vehicle name Dodge Grand Durango Citadel Anodized Platinum. Longest name ever!
     
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  11. Mopar392

    Mopar392 Well-Known Member

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    Or they could just bring back Magnum nameplate
     
  12. Zagnut27

    Zagnut27 Jeepaholic

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    Magnum, like Pacifica, wasn’t around long enough to rot on the vine like some others, so it absolutely could be a good choice.
     
  13. tomaz

    tomaz Well-Known Member

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    There is a cult following just as large as the other LXs
     
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  14. serpens

    serpens Well-Known Member

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    You laugh, but my partner drives a Land Rover Range Rover Autobiography. I thank god he ran out of money before trying to purchase the Land Rover Range Rover SVAutobiography Dynamic. Too many names! lol
     
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  15. Dave Z

    Dave Z It's me, Dave
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    For a while I thought they would apply the Caravan name to the crossover based on Grand Commander, assuming that ever comes over. They may be waiting, though, to see if the Voyager boosts Chrysler minivan sales. If not, Dodge Caravan will move over and replace Voyager, IMHO, and Journey will end up on something else - maybe a Chrysler Journey.

    Really, though, if Chrysler Voyager fails, they may well decide that the Chrysler name itself is poisoned.
     
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  16. Adventurer55

    Adventurer55 Well-Known Member

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    I agree, but this is an extremely cheap way to give them another model. And since it was done that way, expectations can't be all that high. Half-hearted is the way I'd describe it.
     
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  17. Scottina06

    Scottina06 Active Member

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    It seems the latest plan is to continue building the current durango at jnap along side the new WL atleast through 2022my
     
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  18. XRT2SRT

    XRT2SRT Well-Known Member

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    I thought, surely that there'd be a second generation NITRO given the emerging power train development s at the time...lamenting.
     
  19. rmtodd

    rmtodd Well-Known Member

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    Fixed it.

    upload_2019-9-27_19-22-45.png
     
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  20. Zagnut27

    Zagnut27 Jeepaholic

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    What is seen cannot be unseen. Owwww...my eyes....
     

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