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New Dodge design direction?

Discussion in 'Mopar / FCA News' started by Dave Z, Mar 25, 2020.

  1. Dave Z

    Dave Z It's me, Dave
    Staff Member Level III Supporter

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    Is Dodge heading for a new design direction—something eschewing today’s endless recycling of the same oddly shaped, oversized grilles (a trend which Gilles himself has not overindulged in)? It looks like FCA US design chief Ralph Gilles and Lucid Air are both going in the same direction—sleeker and simpler, without uselessly oversized grilles.

    [​IMG]

    See the full story for details and important disclaimers!
     
  2. suzq044

    suzq044 Resident Photoshop Nerd

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    To be fair, he sorta started it. Lol
    Chrysler 300.
     
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  3. aldo90731

    Staff Member Level III Supporter

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    I’m sure Ralph Gilles is at home as bored as the rest of us...

    :D
     
    #3 aldo90731, Mar 25, 2020
    Last edited: Mar 25, 2020
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  4. 55Plaza

    55Plaza Well-Known Member

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    Hopefully that means the designers wouldn't be "eschewing today’s endless recycling of the same" design that makes it look like the back roof has been sat on ;)
     
  5. Zagnut27

    Zagnut27 Jeepaholic

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    As vehicles move more towards being fully electric, the need for massive grills and vents becomes obsolete, am I correct? Less need for all that cooling?

    As design language, not bad...not sure how it would translate for their entire lineup though. Still, fun to think about something ELSE right now.
     
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  6. voiceofstl

    voiceofstl Well-Known Member

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    as long as they don't forget.....form follows FUNCTION!
     
  7. Mopar392

    Mopar392 Well-Known Member

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    Not all oversized grills are ugly. It is working for Audi and Lexus, IMO.
    But it is [email protected] ugly on BMW.
    It looks decent from the rendering that Ralph has shown.
     
  8. suzq044

    suzq044 Resident Photoshop Nerd

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    It's probably just him having fun.. he put the splitter guards on it. Lol
     
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  9. Muther

    Muther Well-Known Member

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    Correct.

    BEVs do require cooling, mainly for the inverter, but also for the batteries. This cooling requirement, is a lot less than needed for any ICE.

    The inverter uses lots of high powered transistors in parallel to turn DC battery power into AC power to run the AC motor that drives the wheels. Those transistors get hot, and they would overheat and explode if not properly cooled. Typically that is done by passing air over finned heat sinks to which the transistors are attached. It can also be done with liquid cooling. Here the transistors are mounted on the heat sink, but liquid passes through the heat sink to cool the transistors. Liquid cooling is heavier, but much more efficient, and it is easier to reuse the heat in some other pet of the car: warm batteries that are too cold, heat the cabin, etc.
     
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  10. Dave Z

    Dave Z It's me, Dave
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    To be fair, the cooling required by most gasoline powered vehicles does not require the massive grilles, either.
    Also, I find the Audis to be fugly as well.
     
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  11. jerseyjoe

    jerseyjoe Plymouth Makes It

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    I have to admit 2019 Charger has the best looks since it went 4 door. Dodge drove me to a 300 with more traditional style. When that goes so do I. Probably be buried in my Challenger (the real Charger). Right now Kia cought my eye. Not sure what planned merge will do.
     
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  12. aldo90731

    Staff Member Level III Supporter

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    The thing is, the grille has been the main automotive brand identifier for 100+ years.

    Back in the early days, the grille was the sole identifier, and remained as such for most of the 20th century.
    [​IMG]

    By the 1990s, we convinced ourselves that we could dispose of the grille for efficiency reasons, and came up with designs like this
    [​IMG]

    By the early 21st century, we rediscovered the value of the grille for defining a vehicle’s character and design and were back at this
    [​IMG]
    [​IMG]
     
    #12 aldo90731, Mar 25, 2020
    Last edited: Mar 25, 2020
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  13. aldo90731

    Staff Member Level III Supporter

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    My unproven hypothesis is that a large grille conveys images of power and prestige.
     
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  14. Muther

    Muther Well-Known Member

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    I like big grills and I cannot lie,
    No other Mopar can deny...



    (haha, you’re singing it now,)
     
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  15. Mopar392

    Mopar392 Well-Known Member

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    I can’t believe you made me do that
     
  16. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    This would imply that they're actually planning to make new cars.
     
  17. Dave Z

    Dave Z It's me, Dave
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    FWIW, the main brand identification these days is Aston Martin, because their grille has been copied so much. You've shown some unusual and unique grilles, but most are copies of everything else. You're probably right about the belief that they project power.
     
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  18. codypet

    codypet Well-Known Member

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    upload_2020-3-25_14-52-54.png upload_2020-3-25_14-54-26.png
    90's GM. What Grille?
     
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  19. 66coronet

    66coronet Well-Known Member

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    Electric cars could be similar to rear air cooled VW's. Nose grills could be for interior cabin vents or other cooling for batteries. [​IMG] [​IMG] [​IMG]
     
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  20. 66coronet

    66coronet Well-Known Member

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    [​IMG] [​IMG] [​IMG] [​IMG]
     
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