After doing work for Toyota I got a sense how they were doing it, all their cars seemed light on features compared to everyone else, and in most cases they were priced even higher which made me think they were keeping them light on features (more features in a dart than a 4runner limited) and spending the money on higher quality parts instead. Ok great, the Toyota is reliable and will last 500,000 miles but it costs $50K and doesn't even have a heated steering wheel or remote start, the infotainment is laughingly terrible and it may or may not even have a place to plug your phone in. My thoughts are FCA (and GM / Ford) spend the money on content to wow you during the test drive and in the comparisons. You know how hard it would be to test drive a 4runner, a grand cherokee and a wrangler.....and still pick the 4runner??? I think the Jeeps would win 9 times out of 10. BUT, since FCA has been ever increasing the prices they could probably afford to do both the quality and the features or at least enough to get them off the bottom of the quality rankings.