One way that Chrysler could get the quality up is by building less innovative cars. The Japanese and Koreans seldom innovate beyond hybrids and when they do they also have problems. With Rams good reputation and actual engineering they will have little problem going into fullsize SUV market. People are no more tied to Tahoe/Yukon/Suburban than the Chevy trucks Ram is killing. Customers settle for the GM large SUV's because of weak competition, just making a Tundra or F150 station wagon isn't all that appealing.