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Report Says Ford To End North American Production Of Fusion

Discussion in 'Auto News & Rumors' started by Stéphane Dumas, Dec 14, 2017.

  1. RobbieAG

    RobbieAG Active Member

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    Maybe they're realizing how hard it will be to compete with the Camry and Accord in that shrinking segment.

    Sergio is looking smarter all the time...
     
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  2. Tin Man 2

    Tin Man 2 Active Member

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    The Fusion is a big seller, I doubt Ford would end sales in the US market, maybe they will just end US production of the Fusion but still sell it here from other production facility's. Ford has no plans for a Taurus after the current model goes away, but the Fusion is still viable.
     
  3. page2171

    Level 2 Supporter

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    Some interesting numbers for the Fusion...

    Year U.S. Sales Canadian Sales
    2005 16,983 694
    2006 142,502 17,370
    2007 149,552 15,882
    2008 147,569 13,326
    2009 180,671 16,526
    2010 219,219 19,364
    2011 248,067 18,404
    2012 241,263 16,698
    2013 295,280 20,145
    2014 306,860 18,472
    2015 300,170 15,781
    2016 265,840 14,424
    2017* 192,179 9,294

    * through November
     
    Hemidakota and superduckie5000 like this.
  4. superduckie5000

    superduckie5000 THE MAD DUCK
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    HEY ! We Just Went to the Party (Dumping Sedan Cars) A Little Early ! ! ! !
     
    jerseyjoe and ScramFan like this.
  5. wolfsblood07

    wolfsblood07 Active Member

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    The Fusion should be built in America.
     
    tomit likes this.
  6. superduckie5000

    superduckie5000 THE MAD DUCK
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    AKA ! A Buggy Whip Business !
    Going for a Bigger and Bigger Part of a Declining Business !
     
    ScramFan likes this.
  7. somber

    somber 370,000 miles
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    This describes FCA L cars and Pacifica. Even though the large sedan and minivan markets are declining, I don't think FCA should exit those markets (and if they did, this customer would have to exit FCA).
     
    voiceofstl and MPE426HEMI like this.
  8. Tin Man 2

    Tin Man 2 Active Member

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    Not everyone wants the latest thing, The biggest complaint I hear about new cars is "too much tech" Yep, I resent having to bring up a screen on my 2017 Journey to adjust the heated seats. My 16 Patriot has a simple switch for this and is much easier to use. True luxury should ease of use, not gimmicks. Pandering to the "tech"lovers has gone a bit to far. Even setting the radio stations is a chore, I'm old and I long for the days of pulling out the button and just pushing it in to set the selection.
     
  9. superduckie5000

    superduckie5000 THE MAD DUCK
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    Sounds Like You would Enjoy My 1962 4-Door Imperial !
     
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  10. KrisW

    KrisW Active Member

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    The L cars and Pacifica can command higher prices than a mid-sized sedan can. Customers still equate size with value, and they're willing to pay for it. This is part of the reason why a crossover built on a car floorpan can command a 15-20% higher price than the car.

    Plus, FCA is the dominant player in those segments; it can survive segment shrinkage that would drive other players out (as it has done).

    There's no danger of Toyota leaving the sedan market, but the amount of sedans it produces will fall, with crossovers replacing that shortfall. And the price of sedans will go up once supply falls back to match demand.
     
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  11. Erik Latranyi

    Level III Supporter

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    McDonald's tried to go upmarket with tablecloths and restaurant style menus.

    They ended up returning to their core and started the dollar menu to cater to the bottom of the market.

    Their margins improved.

    Moving upscale without offering the experience does not work. It will not work for FCA as well if they continue with their lousy quality and customer service.
     
    somber and valiant67 like this.
  12. Hemidakota

    Hemidakota Active Member

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    Large sedan segment is short lived when the MASSES follow each other for a short term until the WIND changes again.
     
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  13. valiant67

    valiant67 Rich Corinthian Leather
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    To some extent, FCA has tried and failed in the "upmarket" experiment. Customers saw no additional value in the 200 and only bought with incentives. Remember the arrogant proclamation that customers looking for a low priced minivan needed to look elsewhere in the product portfolio? Pacifica has done well, but Caravan's volume is needed to keep the factory running. This was also about the time we were told there would be no low trim lines in the Jeep truck. I'm curious to see the pricing strategy there.
     
  14. wolfsblood07

    wolfsblood07 Active Member

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    I wish there was a "like x10" button for posts like this.
     
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  15. Lee N. Burns

    Level 2 Supporter

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    You left out the reason for the migration to menus and touch screens... Cheaper than buttons and sheepeople have been convinced that touch-screen = modern. Thus it's not pandering to tech lovers, it's a cost-cutting win-win. When these screens become unreliable, it should be amusing to see the Pep Boys work-arounds like HVAC motors hard-wired to toggle switches, etc. Cars aren't throwaway modern electronics; except for their interfaces.

    That's called tech-shaming.
     
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  16. voiceofstl

    voiceofstl Well-Known Member

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    LOL pep boys...I knew a guy years ago that had riged a clothes hanger wire to open the door/flap for the defroster flap.
     
    somber likes this.
  17. aldo90731

    Level III Supporter

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    No he isn’t.

    The report says that Ford is considering ending Fusion production by end of decade. That’s three more model years away, if at all. It doesn’t say Ford is ending production of Fusion AND Focus next month, called them mistakes; all those owners be damned. Which is essentially what Marchionne did.

    Ford may be giving itself time to see if Toyota and Honda are able to revive the segment. If they do, Ford already has a presence in the category. If they don’t, Ford may want time to implement a strategy to retain as many of those customers as possible by helping them migrate onto other Ford products.

    The midsize sedan had become too large for global markets. Accord, Camry, Altima and Fusion are considered large sedans in overseas markets for good reason. Ford may be looking at keeping Focus and Fiesta as more viable global entries.
     
    #18 aldo90731, Dec 15, 2017
    Last edited: Dec 15, 2017
  18. NWbyNW

    NWbyNW Active Member

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    It would be a dumb move to end the Fusion. But from the looks of it, they would just move production of it out of the US, but still sell the car. The car sells a lot.
     
    aldo90731 likes this.
  19. Tin Man 2

    Tin Man 2 Active Member

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