AF: Sales and new incentives and FINALLY Digital buying | Page 4 | Allpar Forums
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Sales and new incentives and FINALLY Digital buying

Discussion in 'Mopar News' started by Dave Z, Apr 1, 2020.

  1. MJAB

    MJAB Well-Known Member

    Joined:
    Oct 4, 2013
    Messages:
    3,170
    Likes:
    3,718
    The main problem, in my opinion, in Sergio Marchionne era is that he put himself at head of NAFTA area.
    A CEO cannot be at head of no area, otherwise he has not far enough vision of the whoe company.
    Another big problem is that he didn't, always my opinion, had no exact idea of what engineers / managers experience and mahegerial capacity had the managers they were at work at Chrysler (You, for example, can be techical a good engineer, but a not so great manager).
    How much engineers / managers left Chrysler when Mercedes went away? And with Cerberus?

    In last years they started to move some managers from elsewere to U.S.A. and the opposite.
    That should have been done since first years.

    Than there is the marketing sector / products line selection, that is anothewr word. Many times it is difficult to understand choices made by that part of companies (and unfortunately they have in last decades too much power).
     
    page2171 and aldo90731 like this.
  2. MJAB

    MJAB Well-Known Member

    Joined:
    Oct 4, 2013
    Messages:
    3,170
    Likes:
    3,718
    FCA italian promotion for april was named "FCA Live Week" . Italian market for april 2020 will be -97/-98 % vs. april 2019 (dealers are closed).

    "FCA Live Week" is a discount coupon for future purchase of an Alfa Romeo, Fiat, Fiat Professional, Jeep, Lancia or Abarth vehicle on certain models, some avaible only if the purchase will be done through a FCA Bank loan. The coupon is valid till 31 of july 2020.
    All have a higher discount if one will subscribe a FCA Bank loan (apparent discount).

    Examples for Jeep with loan subscription (the discount only are difficult to find).
    Renegade and Compass Euro 6k on pricelist (including taxes), Cherooke Euro 8k, Gran Cherokee Euro 15k and Wrangler Euro 7k. Loan is at 6.75%.

    Note: in Europe the Jeep Wrangler pricelist is the same for a Sahara or a Rubicon.
    Same pricelist also for a version with 2.0 turbo gasoline engine or a diesel 2.2 engine.
    Wellcome to the "magic world" of marketing department.
     
  3. mopar22

    mopar22 Well-Known Member

    Joined:
    Sep 22, 2010
    Messages:
    2,678
    Likes:
    2,009
    You gotta ask, every region and even dealer are gonna be different.
     

Share This Page

Loading...
 We are not affiliated with FCA. We make no claims regarding validity or accuracy of information or advice. Copyright © VerticalScope Inc. All rights reserved.