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Sergio Marchionne talks about Lancia brand...

Discussion in 'Fiat News & Rumors' started by Medicin-Man, Oct 15, 2014.

  1. Lampredi

    Lampredi Active Member

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    BASONE88, AlfaCuda and Medicin-Man like this.
  2. Medicin-Man

    Medicin-Man Active Member

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    That depends on your definition of alternative propulsion. CNG could also be considered alternative and Lancia already sells quite a few Ypsilons in the EcoChic trim. Basically, I would expand the EcoChic brand even further because it obviously works.
     
  3. BASONE88

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    CNG is GREAT(esp. when properly engineered like Chrysler did it) ! Ford tried it, as well, but from my own experience-their engineering was inferior. Reliability was poor.

    I had a 1994 Dodge Caravan w/dedicated CNG propulsion. It was cheap, clean, and reliable - not to mention SAFE. LOVED IT - and I was extra careful never to run it out of gas! It also helps that I live in a community where there is an extensive CNG network(theoretically you can travel from Salt Lake City to Las Angeles in such a vehicle. Although I never tried - as the Caravan had about a 100 to 130 mile range).

    There-in-lies the problem; a 10lbCNG tank(think two to three 5 gallon buckets stacked - or laid end to end) has to fit somewhere. In the case of a large vehicle like a pickup or a Durango-sized SUV, less of a problem(but still - because the cylinder). In the case of the Caravan it is located behind the rear axle - under the floor(but guess what - the spare tire has to come inside the vehicle). In Honda's case (Civic) the tank is in the trunk - so no trunk. And all this for a 115 miles - less if the vehicle has anything more than a V6?

    In-spite of all that I love CNG! Just hard to package - and infrastructure. I think one could overlook the power disadvantage..possibly.
     
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  4. Medicin-Man

    Medicin-Man Active Member

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    Given the sales figures, I would say these people don't mind less trunk capacity even on the tiny Ypsilon. I guess these people just want a stylish car and low cost of ownership at the same time. By the way, Lancia offers three versions of EcoChic vehicles. These run on LPG, CNG or methane. As I said, even with the Ypsilon only, I would expand on this EcoChic label even further, think of sustainable materials in the interior etc. With that being said, it's also a great opportunity to improve margins on the model. FireFly engines would help as well. If that's what the recent rumours are about, great. Remember, the Ypsilon is one of the testbeds for semi-autonomous driving using the Gallileo navigation schemes. In other words, there's still some life in Lancia.
     
  5. Morty

    Morty Active Member

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    LPG has been quite popular in Europe, it still is.
    l believe the countries to really start converting cars to run on LPG were the BeNe Lux countries.
    As an example, LPG powered cars account for a 6.5% market share in Italy Jan/July, whereas hybrids had a 3% market share and el.cars 0.1%.
     
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  6. Morty

    Morty Active Member

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  7. BASONE88

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  8. Medicin-Man

    Medicin-Man Active Member

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    I would much rather see Lancia in the Formula E. In fact, FCA and Sergio Marchionne have already expressed interest to compete in this series. And I can’t quite imagine either Ferrari or Alfa Romeo putting their feet into it. Lancia, for me, is the Italian Lexus. I know most people know the brand as an epitome of racing and rallying. However, the true origins of the brand are much, much different. And mind you, Formula E is becoming immensely popular among younger motorists. So popular that it has already drawn attention of more automakers and FIA. It’s also starting to overshadow Formula One which would be unthinkable even a few years ago. On the other hand, something tells me that FCA would opt for Maserati if they committed themselves to the series. :)
     
  9. BASONE88

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    Italian Lexus they might have been. And - I agree, as well as, do not take that for granted. But FCA has the "Lexus" end of the business - more than covered - currently and for the foreseeable future. Honestly, Lexus is small-potatoes compared to what FCA and affiliates (Ferrari) have to offer.
     
  10. Medicin-Man

    Medicin-Man Active Member

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    I don’t think so. Maserati is way above Lexus and there’s no other FCA brand, except Lancia, that would target the same customers. Lexus sells to women and very cultivated people first and foremost. Alfa Romeo owners, at least here, are pretty much like BMW’s. And guess what, Lancia appeals to women as well. Maserati, on the other hand, has the macho side to it instead. So, for now, FCA should focus on the Ypsilon, refine it to the very limit and see what happens. :)
     
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  11. BASONE88

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    Perhaps there is a business case for Lancia to be an entry-level-luxury-car.

    Alfa Romeo is basically going to be perceived that way in North America already, though. FCA's current problem is, AR doesn't have the reputation, portfolio, or network of Lexus(let alone BMW or Mercedes). From the U.S. perspective, at least, Maserati is like a Mercedes or high end BMW. Then there is Ferrari(on a whole other level).

    For Alfa Romeo or Lancia to be like Lexus(entry level)..there is much work to be done. At this point, AR is in the better position - practically and logistically.
     
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  12. Medicin-Man

    Medicin-Man Active Member

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    Keep in mind that the European theatre is much different. I would say our consumer public is way more fragmented, especially in the premium segment. Take Volvo, for instance. Volvo generally sells to people like architects, lawyers etc. Many of the brand's customers hold a university degree. However, the German trio has a different sort of buyers. And there's Lexus or DS. Alfa Romeo could be successful beyond Europe, but European consumers may never get warmer to it. Lancia, on the other hand, has little to lose. Europe should get three brands, Fiat, Lancia and Jeep.
     
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  13. BASONE88

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    Oh, I am sure it is! I am very naive about how things work in other markets around the globe. Thank you for gracing these forums with your perspective!:)
     
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  14. Donte Lindsey

    Donte Lindsey Active Member

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    Wasn't the Chrysler brand selling more cars in Europe than Lancia?
     
  15. Morty

    Morty Active Member

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    You mean people not interested in cars?;)
     
  16. MJAB

    MJAB Well-Known Member

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    No.

    Registration (M1 vehicles), does not including light commercial vehicles (N1).

    Lancia
    All Models + Market Share
    2016 67.059 0,45%
    2015 61.652 0,44%
    2014 69.835 0,54%
    2013 71.872 0,59%
    2012 89.995 0,72%
    2011 98.679 0,71%
    2010 99.671 0,72%
    2009 121.846 0,83%
    2008 114.035 0,79%
    2007 121.994 0,78%
    2006 116.554 0,75%
    2005 118.773 0,74%
    2004 116.626 0,72%
    2003 99.511 0,69%
    2002 109.896 0,75%
    2001 147.358 0,98%
    2000 173.758 1,16%
    1999 142.710 0,93%
    1998 184.841 1,28%
    1997 176.211 1,31%
    1996 159.251 1,24%
    1995 162.416 1,35%
    1994 163.535 1,37%
    1993 163.636 1,45%
    1992 223.127 1,65%
    1991 265.172 1,98%
    1990 300.087 2,22%


    Chrysler
    All Models + Market Share
    2016 45 0,00%
    2015 213 0,00%
    2014 2.119 0,02%
    2013 2.695 0,02%
    2012 3.725 0,03%
    2011 4.679 0,03%
    2010 10.506 0,08%
    2009 12.445 0,09%
    2008 28.814 0,20%
    2007 47.212 0,30%
    2006 59.744 0,38%
    2005 58.059 0,36%
    2004 59.739 0,37%
    2003 56.366 0,39%
    2002 65.037 0,44%
    2001 73.827 0,49%
    2000 66.882 0,45%
    1999 57.701 0,00%
    1998 59.703 0,00%
    1997 59.739 0,00%
    1996 63.434 0,50%
    1995 52.534 0,44%


    Jeep
    All Models + Market Share
    2016 103.897 0,69%
    2015 86.803 0,62%
    2014 40.353 0,31%
    2013 23.807 0,19%
    2012 28.201 0,22%
    2011 23.996 0,17%
    2010 14.651 0,11%
    2009 18.778 0,13%
    2008 32.597 0,23%
    2007 45.539 0,29%
    2006 39.206 0,25%
    2005 34.581 0,21%
    2004 37.590 0,23%
    2003 39.981 0,28%
    2002 42.945 0,29%
    2001 28.734 0,19%
    2000 36.140 0,24%
    1999 39.789 0,26%
    1998 33.003 0,23%
    1997 34.611 0,26%
    1996 28.529 0,22%
    1995 24.019 0,20%

    Alfa Romeo
    All Models + Market Share
    2016 66.155 0,44%
    2015 56.688 0,40%
    2014 58.976 0,46%
    2013 64.285 0,52%
    2012 90.145 0,72%
    2011 131.385 0,95%
    2010 110.654 0,79%
    2009 110.827 0,76%
    2008 102.183 0,71%
    2007 144.404 0,92%
    2006 145.171 0,93%
    2005 130.922 0,81%
    2004 158.195 0,98%
    2003 159.611 1,11%
    2002 169.820 1,16%
    2001 205.431 1,36%
    2000 176.389 1,17%
    1999 180.154 1,18%
    1998 172.675 1,19%
    1997 128.107 0,95%
    1996 117.543 0,92%
    1995 130.358 1,08%
    1994 101.548 0,85%
    1993 114.292 1,02%
    1992 156.184 1,16%
    1991 180.035 1,34%
    1990 203.787 1,51%

    Fiat
    All Models + Market Share
    2016 740.622 4,93%
    2015 653.212 4,63%
    2014 583.206 4,51%
    2013 568.838 4,64%
    2012 581.613 4,64%
    2011 704.157 5,08%
    2010 837.251 6,01%
    2009 1.010.342 6,92%
    2008 943.202 6,52%
    2007 964.767 6,15%
    2006 895.023 5,75%
    2005 792.734 4,91%
    2004 903.180 5,59%
    2003 791.201 5,48%
    2002 902.682 6,15%
    2001 1.067.855 7,09%
    2000 1.128.738 7,52%
    1999 1.109.513 7,25%
    1998 1.219.149 8,43%
    1997 1.272.570 9,44%
    1996 1.140.780 8,91%
    1995 1.027.562 8,54%
    1994 1.013.732 8,49%
    1993 882.259 7,84%
    1992 1.190.770 8,82%
    1991 1.205.041 8,98%
    1990 1.339.953 9,91%
     
    #1417 MJAB, Aug 11, 2017
    Last edited: Aug 11, 2017
  17. Medicin-Man

    Medicin-Man Active Member

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    I wouldn't be so harsh. Everyone has different preferences and expectations when it comes to their purchases. That's why we're blessed with something called choice. Look at Alfa Romeo and Lancia. Some would claim Lancia could cannibalise Alfa Romeo's sales. Yet, both brands sell to a different sort of buyers in reality. It would be interesting the gender distribution of each brand's sales. I get a feeling that Afa Romeo would be mostly a male affair.
     
  18. Lampredi

    Lampredi Active Member

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    In today's market, that means you can buy any kind of vehicle you want... as long as it's a frickin' crossover. :eek:
     
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  19. 77 Monaco Brougham

    77 Monaco Brougham Active Member

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    But......It could also be said that if Lancia had a more diversified range of product......perhaps the sales demographics for the brand would not skew so heavily female.

    Makes sense to me, anyway.
     
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