Hello, Erik, I’ve been told that the Ypsilon is now profitable since there the marketing and other costs have decreased with the model’s retreating to Italy. Of course, there might be a negative aspect called incentives. But, then again, it proves that the brand could make money if marketed right. The question is, though, how many of them could be sold with the same level of marketing support across all European markets. Alfa Romeo, on the other hand, is a different story. Despite the hype, it has failed to find enough buyers. The latest addition could help reverse the trend, for sure. However, it doesn’t matter whom I talk to. Everyone answers the same...Yeah, it’s a great brand, but I’d never want one. What does it tell you? Lancia isn’t that popular globally, but most people have rather favourable opinion about it, except the British and their motoring journalists (remember the rust scandal gently engineered by Daily Mail, right?)...Should Alfa Romeo turn out to be a failure, it would be disastrous for both the brand and FCA as a whole. Seriously, how much has already been spent on this adventure? And what has the same adventure produced in return?