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Sergio on merging, Dart, and 200

Discussion in 'Mopar / FCA News' started by Dave Z, Mar 2, 2016.

  1. Robinson

    Robinson Member

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    In Europe you have the Fiat Ducato as a van or truck and can drive it in most countries with a car driving license.
    Often used for motor-home or camper.

    here it is the Fiat Professional Ducato:
    [​IMG]

    [​IMG]


    After that, if you have a lorry driving license, you could drive an Iveco Daily.
    Here is the Iveco Daily:

    [​IMG]

    links:
    Ducato Conversion | Fiat Professional

    New Iveco Daily Chassis Cab
     
  2. rapidtrans

    rapidtrans Well-Known Member

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    There appears to be no investment in the US plants other than the usual model change over stuff. Shap was the last major upgrade.
    Ford made their investments while others went bankrupt. GM is on a binge with new body shops and paint shops across this country and Mexico. FCA zilch with nothing even rumored. Perhaps Sergios interest/loyalty is elsewhere.
     
  3. valiant67

    valiant67 ...

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    If, as you say, Ram is only relevant to the North American market, you'll find out what a "plastic name plate" costs if they try changing the name to Fiat Professional. Sorry, the Fiat name, professional or not, is a negative in North America. PS: there is no "Dodge Truck" , it's gone.
     
    Ian likes this.
  4. Robinson

    Robinson Member

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    Ram trucks are indeed only good for NA, too big for other places.
    Ram sold in NA will keep the name Ram, simple.
    i never said it would change its name in NA.

    Also i am talking about "Dodge truck technical knowledge" meaning: construction know-how, patents, drawings, engineering knowledge. The Powerwagon knowledge goes back a long way and is valuable.

    You are getting stuck in the name plate business again. Not important.
    Different markets, different names. Profit is important, not the plastic name plate.

    Look at this Dodge:
    So.... New Dodge Neon in Mexico?
     
    #164 Robinson, Mar 7, 2016
    Last edited: Mar 7, 2016
    Prabhjot likes this.
  5. Robinson

    Robinson Member

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    Maybe you should count the zero's in the $3 billion investment in Windsor.
    Or do a google search on the new stamping equipment installed or the money spend on engine manufacturing.
    Or the super modern headlight plant in Pulaski.

    Or read this Allpar entry:
    The Auto Market is Almost at the Top - Sergio Marchionne
     
    #165 Robinson, Mar 7, 2016
    Last edited: Mar 7, 2016
    Max Wedge likes this.
  6. Adventurer55

    Adventurer55 Well-Known Member

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    My point being that most trucks in the professional lineup are named Iveco.
     
  7. valiant67

    valiant67 ...

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    (emphasis added)
    Ok, if name is not important, then let's rename Fiat, Alfa Romeo, Lamborghini, Maserati, etc.
    Names ARE important. Compare the NUMMI Chevy Nova with the Toyota Corolla. Seems that plastic Toyota badge on it meant a lot, while the Chevy badge not so much.
    I'm not sure you're looking at the complete picture. The nameplate, and the goodwill (or lack there of) behind is is one (just one) of the factors determining the availability of profit.
     
  8. humdrum

    humdrum Well-Known Member

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    Let's see, I think it's 71 months of growth for Chrysler. Is that right? Marchionne certainly doesn't know what he's doing. ...And when was the last time Chrysler had a streak like this? Under Daimler? Under Cerberus? Just sayin...
     
    #168 humdrum, Mar 7, 2016
    Last edited: Mar 7, 2016
    Prabhjot, ehaase and Robinson like this.
  9. Robinson

    Robinson Member

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    Different markets, different names.
    That is the most important.

    If a cheap "Fiat Tipo" sells better in Mexico as a "Dodge Neon" than call it a Neon, who cares.
    In Turkey, where it is made, it is called something different again. China different as well.

    Goodwill, quality, well trained dealerships, all that, has nothing to do with the name. As long as FCA provides the service: Different markets, different names.

    And lots of profit.
     
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  10. Robinson

    Robinson Member

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    You are right, many more trucks with name Iveco.

    [​IMG]
     
  11. valiant67

    valiant67 ...

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    You have pretty much contradicted yourself by saying names mean nothing but by changing the name from Fiat Tipo to Dodge Neon sales will be better.
    The name IS another expression of goodwill.
    And you ignored my example: NUMMI Chevy Nova and Toyota Tercel were assembled together and sold in the same markets. Yet the one with one badge rated as a higher quality car than the one with the other badge.
     
    Bob Lincoln likes this.
  12. Robinson

    Robinson Member

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    As i have been saying time and time again: Different markets, different names.
     
  13. TheMan

    TheMan What color are the clouds in your world?
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    I call [email protected] emgines? None at all.ev!n,rhw 4
    2 v8 isunu$able from audi.how do i kbow? ยก own,one in my s8.it i$ very [email protected]
     
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  14. valiant67

    valiant67 ...

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    You keep saying that while I pointed out an example of DIFFERENT names on the SAME basic product in the SAME market that were perceived differently. So the NAME did matter.
    If you can't understand that, I won't attempt to explain it to you further.
     
  15. Adventurer55

    Adventurer55 Well-Known Member

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    And if the Daily was sold here as a Ram, Sprinter sales would not be what they are.
     
    grungerockjeeper likes this.
  16. Robinson

    Robinson Member

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    That would be a very good idea.

    The problem is i think that Iveco, in Europe, has its own dealer and service network. And to my knowledge no Iveco product is sold in the US.

    Fiat Professional has a separate dealer and service network.

    To people outside FCA it might look easy and normal to move things around, but obviously not. But you never know.
     
  17. 68RT

    68RT Well-Known Member

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    Numbers don't lie. People sometimes forget to add the qualifiers.
     
  18. TheMan

    TheMan What color are the clouds in your world?
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    You had better rethink your clsaims of no us sales for iveco go look at western star military vehicles sales.........
     
  19. Mopartial

    Mopartial Fits and Finishes

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    If FCA was doing well in the U.S. while GM and Ford were floundering, I'd be impressed, too. GM did have a slight dip last month, but it was due to fewer fleet sales, yet the transaction price grew per vehicle. Besides, it's the future for the company that concerns me, and some others. FCA's lack of investment in Mopar plants and new products will come to roost some day.
     
    #179 Mopartial, Mar 7, 2016
    Last edited: Mar 7, 2016
  20. 66coronet

    66coronet Well-Known Member

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    Ducato / Promaster, I wonder if it would sell more if they just put a pickup bed on it? Would it be the lowest floor loading pickup? If they kept the same bed height as the van.
     

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