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Discussion in 'Mopar News' started by randy1911, Nov 17, 2017.
We already have a thread on this topic here.
That could be one reason... what human being doesn't like to look good, but the bigger reason is that Sergio is building the financial history necessary for a merger/purchase. Getting to net debt zero by consistently meeting or beating financial targets is no different than and individual reliably paying bills to improve their credit rating. This is all about getting the financial markets to see FCA as a winner that will deliver. When all of this started FCA struggles to even get decent interest rates in loans. Getting out of that debt will also reduce the cash drain allowing all kinds of investment options including new vehicles to mergers.
@Mike V. please remove thread
Net debt zero can also be like paying extra on your mortgage when the house really needs a new roof. Yep, the credit report looks good but the house may not be in proper shape.
I don't believe it's Maserati that they're protecting, but Alfa. Think about it. A new 300 based off a G car would trounce anything sales wise Alfa would serve up.
Doubtful. The 300 starts out cheaper than the Giulia, which is significantly smaller than the 300. If Alfa were to bring a 300 sized sedan, the only 300 that it might compete with is the non-existant 300 SRT.
If I could like your post 300 times.....I would.
Which reminds me of something. Hasn't this whole "net debt zero" thing been felt in ALL parts of the company? (*except Jeep.)
For those who are really quick to assume that all the resources are being poured into AR and Maserati......haven't there been (and currently are) delays to new product in effect, such as the E sized AR sedan that was supposed to follow the Giuliia......and also a replacement for the Maserati Gran Coupe?
This happens regularly when click-based businesses like Edmunds and KBB look at the world through the lens of online data streams, assume virtual clicks represent actual consumer behavior, and make real-world announcements and pronouncements.
The unfortunate part is, auto marketers increasingly operate in this virtual parallel universe.
Or if it ends up being a Chinese buyer, it will give them something into which to pour the pile of cash they had laying around.
Yep - it is definitely a short term position in an industry that requires long term planning.
Indeed. But, again, this sounds like opportunistic gambling.
What will happen when CUV growth plateaus, CUV margins come down to normal levels, and FCA gets caught with a portfolio of too many CUVs and two outdated sedans?
The Chief Gambling Officer is betting this will all happen under someone else’s watch.
I think there are a lot of people who wish the car would stop being mentioned in the MSM, stop becoming a topic on forums, and just die a nice dignified death. Some of them may work for Chrysler, some might just like to talk. The 300 has become symbolic in the Mopar community, and your thoughts on it are now a litmus test. "For us or against us".
PS: Not putting much effort into this post, for I fear a limited shelf life.
ZERO advertising/marketing for an awesome car.
Your point that 300 is symbolic of Mopar is true, though. And iconic symbols can be very profitable, as evidenced by 911, Corvette, Mustang, Wrangler and Mopar’s own Challenger.
To me, the question ought to be: why can’t management see the opportunity an iconic asset like 300 represents in terms of profit potential?
When I try to answer that question, I can’t help but think that a fundamental lack of understanding of what the Chrysler and 300 names represents in North America, or petty us-vs-them internal politics, or a bit of both, are at play.
It is advertised quite a bit on social media, and the ads on Facebook seem to get quite a bit of favorable attention.
After seeing the latest Mercedes S550, I wish the 300 would have the same interior with MDS and Uconnect.
The 300 is their best seller due to heavy discounts and great lease rates, imo. Around Detroit every Tom, Dick and Harriett drive a 300. They are not even on the radar of someone looking for a premium luxury car.
Sorry to tell you that, you need to look at the cash on the hoods of the other FCA vehicles and then you will have an epiphany of its not just the 300s with cash on hoods. Check the charger challenger journey jeep cherokee etc. Secondly the 300 total cost to produce, which include marketing rebates lost and gains is much better than alot of other vehicles in FCA portfolio due to the neglect, minimal current investment. Most money invested have made a return from the 300. The 300 is a platform shared car that makes money although not alot it is not a loss with FCA hence one of the reasons why they can put money on the hoods.