And the problem is FCA lost the sedan markets to the "appliance" makers. What it hasn't yet stopped to realize is that the CUV market is already heavily shifted to the appliance makers. While everyone pats themselves on the back as Jeep sales increase, they ignore the huge sales of the appliance RAV4 and RAV4 among others. Higher profit per units will erode as FCA has to discount to offset quality concerns just like in the sedan market. Plus the appliance brands benefit nicely from "captive" customers, something FCA can only dream of without any brand having a full lineup. Chasing market trends with no fall back plan is not a good business strategy no matter whose money we are talking abou.