. Another ' Nail on the Head ' ... I believe it's because of the lack of aggressive ( assertive, perhaps? ) attention as to what could be done with Chrysler models . There have been some nice Prototype/Concept vehicles floated under the Brand in years past. Obviously, with attention on the brand, Jeep has seen more tangible, drivable concepts every year for SEMA and Moab, and what not. Not much for Chrysler. So, no one knows where they can hang their hat when Chrysler is considered. Chrysler won't be going off-road, and Chrysler won't be featured at the Drag Strip (HellCat). What do you do? With no venturesome styling and positioning you're dead in the water. .