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The future of Chrysler

Discussion in 'Rumors and Speculation' started by Dave Z, Sep 13, 2017.

  1. randy1911

    randy1911 Active Member

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    This is what I have been saying for months, its like Chrysler has no one with any business and marketing mind working for them, when it comes to future decisions. Why totally alienate your current consumer base in order to regain another one it's counter productive. It's business 101 half familiar half innovation, the failure of most automakers is moving away from this model. What works for the UK will not work here, stop emulating nissan/Renault, you didn't learn your lesson with fiat in America. If not the future is short for Chrysler
     
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  2. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    Except there's no gas only models to abandon. Chrysler is almost a bare cupboard as it sits right now. If they want gas models that's what Jeep and Dodge are for.
     
  3. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    These 5 year plans aren't worth the paper they're printed on. According to this plan I should have been able to buy a Chrysler 100 last year and we would have already seen the refreshed 200. Also the new 300 would rolling down the assembly line right now.
     
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  4. Lee N. Burns

    Level 2 Supporter

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    I didn't agree with everything you wrote, but I gave you a like for the Doug Henning reference! lol
     
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  5. Christopher

    Christopher Socially Unacceptable
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    That was what I was getting at. I think you're going to see more automakers start to incorporate that technology into their products. However, you don't want to suddenly say we're a hybrid car maker (the Prius name has recognition) or an electric car maker (Tesla), but by offering something that appeals to buyers of both of those *and* the traditionally powered car I would think you broaden your market.


    Chrysler is evolving. Some may not like the direction it is going. But it is happening. All the armchair quarterbacking in the world isn't going to change that. Are you going to embrace it or be dragged along, kicking and screaming, hoping for a chance to say "I told you so." The choice is yours.
     
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  6. aldo90731

    Level III Supporter

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    Indeed.

    Some on here seem to believe that "the boss always knows best." To me that's not guaranteed. In fact, from what I have seen, in automotive it's rarely the case.

    Carlos Ghosn is a great example: reportedly he was jealous of all the glory Toyota was getting from the commercial success the 2nd generation Prius had become. So, instead of taking the time to understand why Prius had become such a commercial success, he figured he would simply outdo Toyota and launch the first commercially successful EV. So he diverted billions of dollars and tens of thousands of manhours away from the development of products that pay the bills, like Altimas, Sentras, CVTs onto building this pet project we now know as LEAF.

    Fast-forward to eighth years later: Nissan loves to claim LEAF is the world's best selling EV, but its been eight years of pulling teeth, scrambling to fix embarrassing stalling problems, overstated range distances, missing sales target after sales target, piling inventories, massive discounting, etc. LEAF now has the dubious distinction of the lowest % resale value on the market. Meanwhile, Nissan dropped the ball with its CVT rollout, the Pathfinder, Sentra and Altima launches, Infiniti fell into turmoil, etc., etc.

    LEAF a commercial success? Hardly. But you wouldn't know it from seeing Mr. Ghosn smiley face and fat bonuses.
     
    #106 aldo90731, Sep 14, 2017
    Last edited: Sep 14, 2017
    UN4GTBL likes this.
  7. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    I'm looking at that 5 year plan. On schedule for what? Becoming the American Lancia?

    There's a 100 that will never see the light of day. A 200 that got a facelift in 2016 with an axe. Two crossovers that have yet to materialize that aren't needed with the proliferation of the Jeep brand.

    Everyone has repeatedly stated the case for the death of the sedans and how it's all about just filling the gaps. Yet in the same breath we're stating the case for a rebadged three row Jeep? Why?

    The crossover gaps have already been filled with Jeeps and the 300 is a duplicate of the Charger. The only vehicle gap that a Chrysler could fill has already been done with the Pacifica.
     
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  8. redriderbob

    redriderbob Mopar Guru!
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    What are you talking about? Not everything on the 5-year plan goes according to plan. If you have read anything on this forum over the past few years you would know what is going on... heck even this thread is full of most of that information. But haters are going to hate. I just can't wait for two years to come and laugh at all of the people who had doubts about the brand advancing. No one complained when Jeep as a brand for many years only consisted of two weeks. Honestly, this is the first model year that Chrysler has had only two vehicles in its lineup and its doomsday. There are still plenty of 2017 Chrysler 200s in new condition on lots and they aren't going anywhere quick because of slumping sedan sales.

    If you want to see sales patterns for thus far in 2017... here you go...

    2017: America's Best-Selling Autos, Cars,
    SUVs/CUVs, Pickup Trucks, Luxury Autos,
    Auto Brands & Automakers

    Rank Best-Selling Vehicles 7 Months 2017 % Change
    #1 Ford F-Series 499,327 8.3%
    #2 Chevrolet Silverado 308,906 -5.8%
    #3 Ram P/U 290,151 6%
    #4 Nissan Rogue 228,114 25.2%
    #5 Toyota RAV4 226,570 14.6%

    Rank Best-Selling Cars 7 Months 2017 % Change
    #1 Honda Civic 212,446 -4.6%
    #2 Toyota Camry 210,724 -9.9%
    #3 Toyota Corolla 204,860 -8.8%
    #4 Honda Accord 190,994 -5.1%
    #5 Nissan Altima 168,598 -14.7%

    Rank Best-Selling SUVs/Crossovers 7 Months 2017 % Change
    #1 Nissan Rogue 228,114 25.2%
    #2 Toyota RAV4 226,570 14.6%
    #3 Honda CR-V 219,017 12.3%
    #4 Ford Escape 184,672 1.7%
    #5 Ford Explorer 157,080 5.9%

    Rank Best-Selling Pickup Trucks 7 Months 2017 % Chang
    #1 Ford F-Series 499,327 8.3%
    #2 Chevrolet Silverado 308,906 -5.8%
    #3 Ram P/U 290,151 6.0%
    #4 GMC Sierra 119,116 -7.6%
    #5 Toyota Tacoma 111,968 0.3%

    Rank Best-Selling Luxury Cars 7 Months 2017 % Change
    #1 Mercedes-Benz C-Class 47,451 8.8%
    #2 BMW 3-Series 31,791 -20.1%
    #3 Mercedes-Benz E / CLS-Class 28,635 3.5%
    #4 Lexus ES 28,441 -14.8%
    #5 BMW 4-Series 23,217 8.2%

    Rank Best-Selling Luxury SUVs/Crossovers 7 Months 2017 % Change
    #1 Lexus RX 56,369 -2.7% #2 Cadillac XT5 35,302 190% #3 Lexus NX 31,429 12.3% #4 Acura RDX 30,808 0.7% #5 Mercedes-Benz GLE-Class 30,708 3.8%

    Rank Best-Selling Brands 7 Months 2017 % Change #1 Ford 1,428,503 -4.6% #2 Toyota/Scion 1,214,560 -1.5% #3 Chevrolet 1,120,384 -5.5% #4 Nissan 858,000 0.3% #5 Honda 854,818 0.3%
    Rank Best-Selling Manufacturers 7 Months 2017 % Change
    #1 General Motors 1,640,553 -3.8% #2 Ford Motor Company 1,493,715 -4.3% #3 Toyota Motor Corporation 1,377,222 -2.5% #4 FCA/Chrysler Group 1,228,839 -7.0% #5 Nissan Motor Company 942,866 -0.2%

    Rank Best-Selling Luxury Brands 7 Months 2017 % Change #1 Mercedes-Benz 187,869 -1.8% #2 BMW 171,051 -4.6% #3 Lexus 162,662 -9.4% #4 Audi 121,795 5.6% #5 Infiniti 89,983 20.1%

    2017 Year-To-Date Best-Selling Vehicles In USA Canada - GOOD CAR BAD CAR (at http://www.goodcarbadcar.net/p/2017-year-to-date-best-selling-vehicles.html )

    Just for your reference...

    Chrysler 200 Sales
    US
    CAN
    2013

    122,288
    11,666
    2014
    117,363
    11,655
    2015
    177,889
    10,961
    2016
    57,294
    6919
    2017 YTD *
    16,562
    2724

    Dodge Dart Sales
    US
    CAN

    2012

    25,304
    3460
    2013
    83,388
    9870
    2014
    83,858
    7623
    2015
    87,392
    3061
    2016
    43,402
    1424
    2017 YTD *
    9,385
    523
     
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  9. aldo90731

    Level III Supporter

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    Basing future product strategy decision on sales numbers is like driving forward by looking into the rear-view mirror --or into the backup camera these days... :p

    Had Chrysler operated this way, it would had never brought back the convertible, given us the minivan or the RWD LX cars, and it would have turned Wrangler into a 3-row CUV.
     
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  10. Hemidakota

    Hemidakota Active Member

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    And the Camry = Avalon = Lexus 250 = Lexus 350. So what is your point? Or that Honda has only ONE platform with different shells.
     
  11. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    You were the one who said everything was right on schedule with Chrysler and then posted the 5 year plan. My comments were based solely on that. I'm not exactly sure how I took you out of context.

    If you had actually read my post, instead of getting triggered at the mention of the death of the 200 and copy/pasting sales figures, you would have addressed the actual point I was making.

    That point had nothing to do with sedans (they're gone, I get it) and everything to do with the repeated preaching of the filling of the product gaps.

    What business case is there for a rebadged "Jeep"? What product gap will it fill other than the lack of having a rebadged Plymouth?

    What business case is there for a large minivan based Chrysler CUV? If it couldn't survive as the first generation Pacifica, why repeat it?

    What business case is there for a powerful full size Chrysler sedan going forward when it will simply duplicate the Charger in the same showroom?

    It's not doomsday. It's simply the reality of a crowded showroom. And if you can actually explain why I'm wrong instead of dismissing me as a know-nothing, please do so, and I look forward to hearing what you or anyone else has to say.
     
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  12. Hemidakota

    Hemidakota Active Member

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    Top three selling brands Redriderbob are pushing over 32-36 percent in fleet sales. Reality is a perception but not true consumer sales. Even quality is a perception game.
     
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  13. GasAxe

    GasAxe Well-Known Member

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    Give credit where it's due though. A convertible Challenger is coming, a Wrangler truck is finally almost here, a good hybrid system debuted in the Pacifica and will find it's way into more models, Ram is getting bigger and better all the time. Frankly, the biggest hurdle I see now to the success of Chrysler and the rest of FCA sits with Sergio being locked in his office with the phone line cut and allowing what has been set in motion to come to fruition. I don't trust that he won't yank the wheel and put the company in the ditch.
     
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  14. jimboy

    jimboy Well-Known Member

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    Then call it a CUV, that's what it is essentially, and far better looking than any other concept from Chrysler lately.
     
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  15. Hemidakota

    Hemidakota Active Member

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    PATIENCE is the key here for FCA. Sergio will soon depart.
     
  16. jimboy

    jimboy Well-Known Member

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    What I understand is that we will not see any new Chrysler product for another 3 years minimum, which IS the title of this thread, and that they will be derivatives of product that already exists. Correct?
     
  17. TripleT

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    Cuz' the guy who saved the company spend billions on new products for North America and is redoing the entire capacity for growth needs to go because the opposite is good. Or simply because contrary to everyone else in the NA is doing to shed there money losing sedan capacity he was ahead of the game. OR who ever the coach is stinks because they do things differently then you would?
     
  18. TripleT

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    Some us involve in the industry have a handle on what is going on. I don't care who it is they are scrambling with loses in the sedan market and what to do about it. EVERYONE... I warned people here is was coming 3 years ago. What can you do. The only thing that happen was FCA was so thin on capacity especially with shuffle they were able to just cut the loses and vacate from the class..... The idea that they didn't spend money on Chrysler is false the 200 and Pacifica were both expensive in development and execution. For darn sure SM would love to have a time machine and put 200 money into a CUV..... and still people here claim they should have spend more money in that losing class.... Oh well what can you do.
     
  19. jimboy

    jimboy Well-Known Member

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    I really don't want to argue with everyone here, but please tell me where I am wrong, Mike.
    Chrysler, which was up until very recently, a "premium" based vehicle that competed with Buick, Mercury, Avalon, and Acura, to a point, is now going to be what Dodge was 5 years ago, except not for another 3 years, and it still competes in the "premium" segment with the 300 and the Pacifica, as both are essentially $40,000 plus vehicles: Cars are no longer saleable but, Dodge gets the Charger, Challenger, Challenger convertible and a new mid-size based on Giorgio, in a segment that we hear is dead in the water? Tim Kuniskis is Group manager for the Dodge, Chrysler, Fiat brands, so there isn't actually anyone directly in charge of Chrysler, period, and weren't these new models pushed back in order to reduce net debt?
    And our new vehicle choices from Chrysler Brand are a CUV based on the existing Pacifica, and another based on the Renegade, and possibly an 'unseen' as yet vehicle called the Portal, since I am informed the current one is simply a concept? And conflicting rumours about the possibility of any new 300, or any other sedan at all?
    Maybe I have mis-read this whole thread, and you could set me straight on my mis-conceptions, please?
     
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  20. TripleT

    Level III Supporter

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    WHOA hold your horse.... Performance SEDANS ARE NOT DEAD.... where did you get that from? Economy high volume sedans margin is gone or even negative. That is a far different issue then Margin Performance sedans which Dodge is doing quite well at. Very different vehicles.... people moving is moving away from the less efficient package. But being tall is not the best package for being quick. Different tasks. Frankly if you really want to go fast you should have engine running north south and a low center of gravity. If you are moving people and good efficiently one needs to take advantage of the vertical space.

    Chrysler will be up market people movers , high tech, efficient, and well appointed. In my lifetime Chrysler has never been a premium brand, it has always been a better appointed Dodge or Plymouth. That is not what I consider premium.
     
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