When Chrysler was being reborn in the 1990s, there were definite product plans for each division, starting with flagship cars and dreamy concepts, some of which became reality.
The most popular car of this era was the Dodge Viper, an ambitious goal given the reality of the day’s Dodges; but it set the tone of what Dodge would eventually be. Another was the Plymouth Prowler, which was to lead a new vision of the brand, followed by the PT Cruiser and a restyled Voyager (Plymouth was dropped too early, and the PT was shunted into Chrysler).
As time has marched on through the tumultuous years of DaimlerChrysler, Chrysler Group, and Fiat Chrysler Automobiles, three of the four brands still hold to those clear product plans. Dodge still produces performance oriented vehicles that take people back to the glory days of the muscle car era, and Jeep is clearly aimed at freedom, American spirit, and off-roading — even if most Dodges and Jeeps balance regular cars with high-performance variants (e.g., several normal Compass models and one Compass Trailhawk; or normal Chargers plus the 392 and Hellcat). Ram is clearly building trucks and vans with a broad brush of utility, luxury, and enthusiast-loved variants.
But what is the future of Chrysler?
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The most popular car of this era was the Dodge Viper, an ambitious goal given the reality of the day’s Dodges; but it set the tone of what Dodge would eventually be. Another was the Plymouth Prowler, which was to lead a new vision of the brand, followed by the PT Cruiser and a restyled Voyager (Plymouth was dropped too early, and the PT was shunted into Chrysler).
As time has marched on through the tumultuous years of DaimlerChrysler, Chrysler Group, and Fiat Chrysler Automobiles, three of the four brands still hold to those clear product plans. Dodge still produces performance oriented vehicles that take people back to the glory days of the muscle car era, and Jeep is clearly aimed at freedom, American spirit, and off-roading — even if most Dodges and Jeeps balance regular cars with high-performance variants (e.g., several normal Compass models and one Compass Trailhawk; or normal Chargers plus the 392 and Hellcat). Ram is clearly building trucks and vans with a broad brush of utility, luxury, and enthusiast-loved variants.
But what is the future of Chrysler?
[Because I can't get the system to synchronize properly to fix my editing errors, I am asking you to follow this link, BEFORE RESPONDING]
Read the whole post here.