Actually, no. The NYC metro area is among the largest markets for Wranglers. Although the Cross Bronx is very similar to the Rubicon trail, these Wranglers are not being purchased to go off road. Leave the Wrangler as is but develop a Chrysler derivative that would be an extremley capable cross-over. The Jeep Wrangler DNA is a strong selling point and the AWD would be an attractive option for this market.