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The Grand Caravan returns... in spirit

Discussion in 'Mopar / FCA News' started by purplepassengerpete, Jul 17, 2020.

  1. valiant67

    valiant67 ...

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    20 years ago, the Voyager was a Plymouth. Then it became a Chrysler. Then it disappeared for a long time.
     
  2. Charger Red

    Charger Red Well-Known Member

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    Name abuse is not a crime and apparently still alive and well within Chrysler/DaimlerChrysler/Chrysler Group/FCA/Stellantis and onward through the future....
     
  3. 77 Monaco Brougham

    77 Monaco Brougham Well-Known Member

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    I think there's an easy answer to that one.....They don't really know themselves!

    Isn't THAT a depressing thought.
     
    UN4GTBL, page2171, aldo90731 and 2 others like this.
  4. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    Guys, seriously.

    Back in the late 90's, for some still unexplained reason DCX decided there would be no Dodge branded cars in Canada. The second gen Intrepid was sold as the Chrysler Intrepid. The second gen Neon became Chrysler Neon. We didn't even see the second gen Stratus at ALL - I guess because there wasn't enough differentiation between it and the Sebring. The only Dodge models were Caravan, Grand Caravan, Ram, and Dakota.

    Guess what? No one even noticed.

    I worked on the labour/field side of things for the last 5 years and every single worker, foreman, and trades person still refers to Ram trucks as "Dodge Ram". Frankly the Ram rebranding is a total failure. The only thing it has served to accomplish is weaken the Dodge brand name.

    They absolute did the right thing in picking Grand Caravan for the decontented trim vans over Voyager. Voyager hasn't existed in Canada for over 20 years. Grand Caravans outsold Town and Country by about 20 to 1 and Pacificas by about 50 to 1.
     
  5. 55Plaza

    55Plaza Well-Known Member

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    Usually we all refer to the trucks as Dodges, only some will argue they have a Ram Truck. No problem calling the decontented trim vans either Grand Caravan or Voyager, but why have one model name for the US & 1 for Canada? That's as silly as branding the Intrepid as a Chrysler in Canada.
     
  6. gforce2002

    gforce2002 Well-Known Member

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    Yes, at that time Dodge was going to be all trucks in Canada. And then the course was changed again.

    I actually don’t think Canadians will care that it’s a Chrysler in Canada or that it has an SXT trim. I think they will care that it sounds like it’s going to be well into the $40K+ range by the time you get an SXT with S&G. It’s starting at the mid or top range of its direct competitors.
     
  7. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    Canadians won't care that the GC is a Chrysler. Canada is a very different market than the US. I can tell you the reason why the DGC is such an incredible seller here: VALUE. It's the most versatile vehicle on the market for the money. And they're cheaper than the competition. If they price the Chrysler Grand Caravan above any other van on the market (like Kia) then sales of it will tank. It's the same reason Journey is such a big seller here - there's no other 3 row CUV in the market in that price range. Majority of Canadians shop for value. Maybe its because of our long winters but very few here have the cash to buy a vehicle that's a vanity purchase. And no one is going to winter drive anything high dollar because it gets destroyed by road sand and salt. Even the majority of Chargers and Challengers I see are SXT's.
     
  8. aldo90731

    Staff Member Level III Supporter

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    Sales taxes, bank rates and fuel prices are higher in Canada, too. And cold winters mean vehicles in Canada need to be replaced sooner than say in California, Arizona or Nevada. All of these conspire to make Canadian buyers more value-oriented in general.

    My boss used to say: Canadians have deep pockets, we just have short arms, eh?
     
  9. purplepassengerpete

    purplepassengerpete Active Member

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    I know Canada is a different market than the US. However, everything you just said can be applied to the US market. Journey was a big seller due to value, Grand Caravan also sold more than the Pacifica, Charger and Challenger are mostly SXT and GT trims (atleast in the midwest). I hope I am proved wrong and that moving the Grand Caravan name will work for Chrysler. In the US there is a hard time differentiating between Voyager and Pacifica touring/touring L trims. I know for people on forums the differences probably seem obvious, but this is a different story for most people who only look into vehicles once every seven years. I've met many people who don't even know that Chrysler and Dodge are related. I've also met people who will only drive Jeeps or Dodges and won't even consider Chrysler because they believe there is a difference in quality. Wouldn't be surprised if old Grand Caravan owners (both Canada and US) went to the Dodge website, saw that the Grand Caravan is gone, and then moved on to Honda or Toyota's website to look at vans.
     
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  10. LeeRyder

    LeeRyder Well-Known Member

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    I'm firmly in the belief that losing the caravan name would be akin to losing the corvette name.

    Clusterf... err something or other, comes to mind...
     
  11. wilbur

    wilbur Well-Known Member

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    Dgc quality sucks. The new Pacifica is a huge step up. Better power train and with Grand Caravan name as a base model keeps the strong name recognition and and an easier redirect to the higher end models with a similar price range as the old.

    Said it before. Time for the dodge grand caravan to go.
     
    Ryan likes this.
  12. Powdered Toast Man

    Powdered Toast Man Move along, nothing to see here

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    I know that, you know that, but honestly the Grand Caravan buying Canadian public doesn't care about that. If the sticker price isn't the value leader in the market then Canadians will buy something else.

    The ones who shop based on metrics like quality are not buying anything in the FCA camp.
     
  13. pug-man

    pug-man Well-Known Member

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    Yes cause I enjoy driving around in a p.o.s.
     
  14. turbonetic

    turbonetic Active Member

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    This. Its just like the neon, didn't matter if it was a plymouth, dodge or a chrysler and a lot of mundane Chrysler vehicles share that. You'll now start seeing them all over the place.
     
  15. turbonetic

    turbonetic Active Member

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    Chrysler Canada is its own deal, they did it.
     
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  16. aldo90731

    Staff Member Level III Supporter

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    This has nothing to do with what FCA thinks of Canadians. It has everything to do with Dodge now being this niche muscle brand with no room for mainstream vehicles.
     
  17. purplepassengerpete

    purplepassengerpete Active Member

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    We will have to see how it goes now that the Dodge minivan is gone. It would be nice to see Dodge's market share transferred directly to Chrysler. Even in a good economy, I am doubtful that the current Pacifica/Pacifica variations can move 220,000+ per year.
     
  18. flffddy

    flffddy Well-Known Member

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    Exactly. Once buyers see that the Grand Caravan isn't an option anymore, they will start shopping for alternatives. In Canada, at least they might come across the Chrysler Grand Caravan, so I do have to give them credit there. In the US, now they're starting over and start cross-shopping. How many of them pick the Pacifica or Voyager? How many of them pick the Sedona? Does FCA just not WANT to sell vehicles?
     
  19. flffddy

    flffddy Well-Known Member

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    Which is a recipe for disaster. I do not understand the strategy here. Dodge can be muscle AND mainstream. Nobody has ever gotten confused because Ford sold a Mustang AND a Focus. Nobody ever decided not to purchase a Corvette because you could also buy a Chevy Trax. Those brands have wisely kept a broader focus while also leveraging the popularity of their halo cars to sell more pedestrian models.

    But perhaps the real reason Dodge is a niche brand is that redesigning the mainstream models would cost actual money. Instead you're left with three models that don't really have much competition.
     
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  20. aldo90731

    Staff Member Level III Supporter

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    Yer preaching to the choir.

    I am with you: putting Dodge into a corner is not a sustainable long-term strategy.

    Heck, every day niche brands are trying hard to become mainstream!
     
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