Indeed. Dodge’s issue retaining customers are multiple. As you mention, driving a gas guzzler is not for everyone. Then there is also the problem of Dodge not offering a Compact Car, a Midsize Car, a Subcompact Car, a Subcompact CUV, a Fullsize SUV, a pickup, etc. So, if a Dodge owner who needs one of those has to go elsewhere. From the quality rankings, to the customer treatment, to the gaping holes in the lineup of its brands, customer retention is clearly not a preoccupation of management.