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The top Jeeps, in perspective

Discussion in 'Mopar News' started by Dave Z, Jan 7, 2019.

  1. Dave Z

    Dave Z It's me, Dave
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    The top-selling Jeeps in the United States for 2018 were, in order, the Wrangler, Cherokee, and Grand Cherokee.

    The race for the top selling Jeep was almost evenly split between the Wrangler and Cherokee, 240,032 to 239,437, but we expect the Cherokee to win 2019. Why? Because the Cherokee gained from a redesign, which should continue to help it in 2019, while the Wrangler JK has ended production, leaving no “value Wrangler.” In its place will be the JL, whose high prices should limit sales, and the Gladiator pickup.

    [​IMG]

    Overall, Jeep will likely be better off selling fewer but more profitable Wranglers, as long as no competitor comes in to take its place (as is often threatened); and the Gladiator will stake out new ground, for the most part.

    The Grand Cherokee, which is likely the second most profitable Jeep, came in third at 224,908, a little down from last year; while the new Compass more than doubled its 2018 sales, ending at a respectable 171,167. When FCA realigns the Jefferson Avenue plant, though, Grand Cherokee sales will shoot up—because they will include the three-row version currently called the Dodge Durango (65,947 sales in 2018, #74 in the top sellers list).

    [​IMG]

    All these Jeeps beat every single Fiat Chrysler vehicle aside from Ram pickups (536,980 and the third best selling vehicle in America). The only Jeep to fail to make the top was the Renegade, which is imported from Italy.

    Jeep was the star of FCA, perhaps aside from Ram pickups, but it wasn’t a standout among the entire industry. The #1 and #2 best sellers were Ford and Chevy pickups; Toyota, Nissan, Honda, Chevrolet, and Ford all had better-selling crossovers, with the Toyota RAV4’s 427,170 sales nearly doubling Jeep’s best. The low-priced Nissan Rogue, rocketed to the top ten by the Star Wars movie, also topped 400,000 and came in at #5 overall. Next was the Honda CR-V.

    Indeed, in the top 15, Toyota had two cars, a pickup, and two crossovers, while FCA had the Ram (#3) and Wrangler (#15). In the top twenty, it was one Ram and three Jeeps. The top Dodge came in at #28 (Caravan), the top Chrysler at #40 (Pacifica). With critics saying that sedans are a thing of the past, note that the Civic, Accord, Camry, and Corolla all made the top 15, and the Malibu was #31.

    For what it’s worth, Jeep was by far the best-selling “true SUV”—the crossovers that sold better were not especially off-road-worthy. You have to look pretty far down the list to find another off-road-capable SUV or, for that matter, any Range Rover.

    [​IMG]

    Alas, poor Chrysler 300—as its fate was being decided upon, it came out at #98, below the Lexus ES or Toyota Prius, with fewer than 50,000 sales. It would be surprising to see the 300 return for 2021, though it did well for its segment, easily beating the Maxima, Passat, Avalon, Taurus, and Genesis.

    Incidentally, the best selling Fiat was the 500, at #231, with under 5,400 sales for the year—down 58%. That put it below the BMW i3 electric car and the Beetle convertible, with half the sales of the Alfa Romeo Giulia.

    Read the whole post here.
     
    #1 Dave Z, Jan 7, 2019
    Last edited: Jan 7, 2019
  2. KrisW

    KrisW Well-Known Member

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    How is the Compass a "real" Jeep if Renegade isn't? The only capability difference between these is wheelbase.
     
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  3. Ryan

    Ryan Moderator
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    Wouldn't Renegade actually have a very slight advantage off road with the shorter wheelbase and extra 0.2" ground clearance?
     
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  4. svevar

    svevar Well-Known Member

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    Is the Pathfinder a "true SUV" in its current incarnation? Previous generations had been, no doubt, but today's product is just another sedan-based, FWD-biased crossover with a CVT.
     
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  5. Dave Z

    Dave Z It's me, Dave
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    I'll take it out... I didn't realize it had changed. Also, I deliberately did not mention the Renegade or Compass with regard to "true SUVs."
     
  6. Dave Z

    Dave Z It's me, Dave
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    Oh, I see. Will change.
     
  7. Dave Z

    Dave Z It's me, Dave
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    Thank you guys for keeping me honest!
     
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  8. TripleT

    TripleT Allpar Legacy

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    Sales is a tough measure of success.... Many of FCA products aren't demand limited but capacity limited. Ram and Wrangler benefited greatly this year with capacity cross over in the change over which was clever compared to typical change overs where you lose build volume.
     
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  9. patfromigh

    patfromigh Well-Known Member

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    Nissan Rogue sales are a combination of two separate models, the Rogue and Rogue Sport. It would be equal to Jeep combining Cherokee and Compass sales.
     
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  10. wilbur

    wilbur Well-Known Member

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    Curious, I haven't seen this, will the Gladiator be counted on it's own monthly sales or included with the Wrangler?

    Wil
     
  11. Zagnut27

    Zagnut27 Jeepaholic

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    I would think Gladiator would be counted separately since it’s a separate vehicle...not just a Wrangler with a bed so to speak.
     
  12. valiant67

    valiant67 ...

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    The Rouge/Rouge Sport is nothing new. It's why the Solara was really a Camry Solara and the Sport Trac was an Explorer Sport Trac.
    Gladiator won't be counted towards Wrangler sales because it isn't a Wrangler Gladiator.
     
  13. Ryan

    Ryan Moderator
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    Maybe they should combine Cherokee and Grand Cherokee sales.
     
  14. valiant67

    valiant67 ...

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    Interesting idea. I think they combined Caravan and Grand Caravan, but not Cherokee and Grand Cherokee.
     
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  15. Ryan

    Ryan Moderator
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    The combined figure would surely blow away most competitors.
     
  16. voiceofstl

    voiceofstl Well-Known Member

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    The caravans share the same platform. The cherokee and the Grand do not.
     
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  17. Adventurer55

    Adventurer55 Well-Known Member

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    Ram trucks don't share all the same platform but they're counted as one.
     
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  18. Adventurer55

    Adventurer55 Well-Known Member

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    I really believe that once the three row Grand Cherokee arrives they should name the current Cherokee something else and call two row Cherokee and three row Grand Cherokee.
     
  19. gforce2002

    gforce2002 Well-Known Member

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    I'd have a disagree with that. We've already complained on here for eons about Chrysler's lack of concern for model name equity. Swapping names around like that would just create consumer confusion.
     
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  20. Ryan

    Ryan Moderator
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    Yes, I think that would work against the cachet that the 2-row Grand Cherokee has built up.

    The three-row should be called something else. Like I mentioned somewhere else, I'd be fine with the name Commander again since we aren't getting the Chinese Commander or Grand Commander. That's pretty much what a three-row Grand Cherokee would be anyway.
     
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