I think the question should be if one brand can sustain both, midsize and full-size pickups sold side-by-side. Toyota has made a convincing case for the successful, profitable midsize pickup with Tacoma, but that has come at the expense of Tundra sales. Nissan is somewhat on a similar boat. The Big 3 are on the opposite camp: the success of their full-size pickup sales puts constant pressure on their midsize pickups. Jeep may be safe with Gladiator given that it doesn’t have a full-size pickup. But that also means Ram needs to proceed smartly if it decides to relaunch Dakota.