Tony, Reasonable. Ram is already pretty much a global brand, and seems to be doing better than Fiat Professional in some regions. I'd drop Fiat Professional where it's not dominant, and use Ram instead. I think Lancia is pretty much dead in the new scheme. I don't really see how it adds beyond DS, Maserati, and Alfa. Yeah, it has a history, so did Studebaker, Humber, Hillman, Singer, Packard, Nash, Hudson, Rambler, Commer, Plymouth, Chrysler Europe, Fargo, Airtemp, New Venture, New Process, Briggs, Kaiser, Sunbeam, Chalmers, Maxwell, Columbia, Bristol, Facel Vega, Willys, Austin, Pontiac, Mercury, Oldsmobile, Olds, La Salle, DeSoto, Bantam, Karrier, and Jensen. Where are they now? I think Alfa Romeo has no future; there's not much demand for true drivers' cars, and what there is, why not just get a BMW? This is why BMW imitators (like Cadillac, which went from Buick-luxury to BMW-imitation) have a hard time till they find their own niche. It's easier to fight for attention in the just-comfortable-and-gadgety-sport-touring arena, like Lexus vs Mercedes vs Buick vs Maserati etc. (I know nobody cross shops Buick and Maserati, but Mercedes and Lexus are at both ends of that range). I figure DS will swallow up Alfa Romeo except maybe in Italy. Peugeot could come to the US though it's so freakin’ hard to spell. Opel can't leave its current places, AFAIK, and as far as I can figure, it's being converted to a brand of Peugeot anyway. I don't think Chrysler has any sort of good reputation outside of some car guys in Australia, South Africa, and other outlying regions. I really don't see it staying on as a brand. I couldn't justify it if I was on the board. (My apologies to Mr. Rhodes.) Not when they have DS to bring over and, as you say, Dodge can be a mainstream+muscle brand — like Pontiac now and then.