Tightening the brand can extend beyond powertrain. The people buying Altitudes were buying Laredo 10 ago, and I’m well aware FCA profited handsomely from this transition. Having a $2500 increment range of MSRP via trim also cheapens the overall brand. Maybe they could have put some of that extra money spent on trim design into quality? They don’t need to make Wagoneer into its own class if it actually looked like a Jeep. They are playing marketing games to cover for a bad exterior design, they panicked.