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Wrangler and Gladiator High Altitude

Discussion in 'Mopar News' started by Ryan, Feb 7, 2020.

  1. Zagnut27

    Zagnut27 Jeepaholic

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    Probably so. There was another member here who consistently made his case for an “urbanized” Wrangler. I guess this is a baby step in that direction, and we’ll get to see how it sells.
     
  2. Ryan

    Staff Member Level III Supporter

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    It would be nice if it came from the factory that way. Maybe they’ll offer upgraded all terrain tires as optional equipment at some point.
     
  3. Ryan

    Staff Member Level III Supporter

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    Hopefully they learned enough from the first time they made 2WD Wranglers to not repeat that mistake.
     
  4. aldo90731

    Level III Supporter

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    Amen to that!
     
  5. aldo90731

    Level III Supporter

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    I can already see a ton of people buying High Altitudes for the fancy interior and exterior bits, and swapping the wheels and tires with 17-inch all-terrains.
     
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  6. Ryan

    Staff Member Level III Supporter

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    I like the seats and body colored exterior pieces. I’m interested in seeing the price, because this is the first Wrangler I can actually see myself driving—with some better tires, of course.
     
  7. Zagnut27

    Zagnut27 Jeepaholic

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    As I recall, that’s why Norm bought Sahara’s...to get the interior bits he wanted, and then added the exterior options he wanted himself.
     
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  8. aldo90731

    Level III Supporter

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    Yes, I remember very well.
     
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  9. aldo90731

    Level III Supporter

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    Yes. I’m expecting major sticker shock. Yet again.

    Price is what killed the last Moab IMO, along with low awareness. Moab was a very nicely equipped Sahara with a Rubicon grille, hood and wheels, standard Selec-Trac, 8-speed auto, steel bumpers, rock rails, leather, and painted hardtop, with a starting price of $50,000. It had very few takers.
    [​IMG]

    I expect these High Altitudes to start at $50,000...or higher.
     
    #29 aldo90731, Feb 9, 2020
    Last edited: Feb 9, 2020
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  10. Ryan

    Staff Member Level III Supporter

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    $50,000 sounds about right. The Sahara Altitude starts in the lower $40k range and comes with a body colored top and fenders, black wheels, and leather seats.
     
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  11. wilbur

    wilbur Well-Known Member

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    Some say 22" rims don't belong on a truck but they sell. The consumer will decide. I love the Mall rated logo though! :D
     
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  12. aldo90731

    Level III Supporter

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    Jeep is the “off-road” brand, isn’t it? If so, it does have an image to protect.

    If Jeep wants to offer a special package for JT with 20” wheels, road tires, extended side mirrors and beefier axles, be my guess. But that’s not what this is about. This is about cruising up and down Sunset Boulevard, giving the keys to the valet; and about finding new ways to keep driving sales and prices up.

    These types of product decisions are usually aimed at driving short-term profits, but they have long-term brand consequences. Chrysler, Dodge, Lancia and Fiat didn’t become worthless brands overnight. They got where they are one product decision at a time.

    As Norm would say: this is another step down that slippery slope.
     
    #32 aldo90731, Feb 10, 2020
    Last edited: Feb 10, 2020
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  13. Chase300

    Chase300 Well-Known Member

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    Maybe Jeep wants a piece or Land Rover?
    Doesn't seem to hurt their image producing sporty cruisers that can still go off-road...sport tires and all.
     
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  14. JKU12

    JKU12 Well-Known Member

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    There's plenty of aggressive tire options these days for 20s that would serve someone just fine if they are doing anything that is not severe off roading. There are plenty of situations where someone may need 4x4 and where a 20 won't hold them back. There are a lot of ways to use Wrangler and Gladiator for utility.
     
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  15. aldo90731

    Level III Supporter

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    And there are plenty of Jeep models out there precisely for people who don’t need what Wrangler has to offer.

    This is the same argument we were given years ago when KL was being introduced based on a FWD Alfa Romeo platform of all things: it is a Jeep for those who don’t need all the capability a “real” Jeep can offer. KL sales peaked in 2015-16 and has been an uphill battle sustaining sales ever since.

    Adding High Altitude is clearly not the end of the world. My issue is that the same slippery slope mindset is now being applied to what once considered Jeep’s sacrosanct “halo” vehicle. All for no other reason that Jeep is finding it increasingly difficult to sell those other models that were supposed to generate the volume —and CAFE figures— it needs.

    Desirability is a funny thing: if you make it too easy for consumers to get into an aspirational product with few real-life consequences, eventually they lose interest, take that product for granted and move on.
     
    #35 aldo90731, Feb 10, 2020
    Last edited: Feb 10, 2020
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  16. aldo90731

    Level III Supporter

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    I realize FCA wants to turn Jeep into Land Rover, and all indications are that that’s where Jeep is headed. But I wouldn't use Land Rover as an example to emulate. Land Rover has long been struggling in ways Jeep hasn’t.
     
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  17. JKU12

    JKU12 Well-Known Member

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    I completely get where you are coming from, I guess I just don't think going from 18 to 20 inch rims on one trim is really in the same league of a slippery slope as say FWD car layout vs RWD Jeep layout... or say independent suspension vs solid axles.

    If this came with 20 inch rims, and a watered down suspension and no 4x4 offering, then I would be screaming.

    Put some A/Ts on those 20, and the Jeeps are still incredibly capable. Only ever so slightly less capable than the 18's on Saharas.
     
  18. aldo90731

    Level III Supporter

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    Just wait. If these High Altitudes sell in any decent numbers, those too will be coming.
     
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  19. Ruptured Duck

    Ruptured Duck Active Member

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    20" rims and good off-road tires work better than you think.... Just ask me.
    Please forgive the grill. As a company man I had to run it for SEMA. Side note we went to market and made good money and let it die off. No grill for the JL on my watch. Unfortunately as of last week I am no longer the Product Development Manager at Rugged Ridge so don't blame me if they make another one.

    [​IMG]
     
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  20. Zagnut27

    Zagnut27 Jeepaholic

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    I hope this means you’re on to bigger and better things!
     

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