It reminds me of how Chrysler had chosen to call their top car Imperial with no Chrysler in it, latter on it Changed to Chrysler Imperial as people still refered to it as that to begin with. I have owned 2 Dodge trucks in my lifetime, my 87 D-150 LE shortbed 2wd and my 95 Ram 1500 4x4 SLT Laramie 4wd regular cab long bed. My 87 got the most comments on being so nice, it truly was. My 95 is rusty and beat but I love the style, I called them both Dodge Rams, both black, it seems to be a tradition, I hope after the 95 I get an 02-06 ext. cab long bed 4WD with Cummins in black SLT Laramie as well. To me even the new ones are Dodge Ram's and same to most others even ones that prefer the other brands of truck. I think like the Imperial will always be a Chrysler, the Ram will always be a Dodge. I won't ever just refer to the new ones as just being Ram's it sounds too weird and so does the Imperial without using Chrysler before it.