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Chrysler, Dodge, Plymouth, and Mopar Press Kits

Chrysler was once known for its extensive and quite elaborate press kits. The company had fairly dull and skimpy kits through the 1980s, but as its corporate rebirth took hold in the early 1990s, they became quite extensive; later, they carried less information, but with much more flash (particularly after the main writer for the pre-merger books left).

dodge durango press kit

You can see how extensive the information in the mid-1990s kits was by looking at our Neon or 1998 Durango coverage, which is largely based on the kits.

The press kit, once viewed as a way to get information to reporters, has increasingly become a way to attract their attention, but seems to be an endangerous species: due to their high cost, many automakers started replacing them with thumb drives, and more recently, with little cards providing the address of the manufacturer’s media site.

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