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History • By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)
The Dodge Brothers, who originally supplied Ford, have started their own company, building cars with a strong reputation for durability. Walter P. Chrysler, after rising in the railroads as an engineer and, later, as a manager, was put in charge of faltering Buick, with excellent results. Walter Chrysler left Buick to head Willys, and started working with the firm of Zeder-Skelton-Breer Engineering on the most advanced car ever produced. Both Dodge Brothers die and the business is placed in the hands of people somewhat less qualified to run it. Maxwell-Chalmers runs into trouble and hires Walter Chrysler, who first rescues and then takes over the company. The new Chrysler is produced with excellent reviews and results. Plymouth, Fargo, and DeSoto are started and Dodge is purchased, partly to gain manufacturing plants for Plymouth.
Chrysler Heritage • History by Year • Chrysler People and Bios • Corporate Facts and History
Chrysler 1904-2018 •
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