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by David Zatz
Complacency, the gas crises, penny-pinching, bureaucracy, and inflation pushed Chrysler to the verge of bankruptcy. Still, engineers met challenges with imaginative solutions such as electronic ignition, engine control computers, and weight reduction, while working on the first truly new domestic Chrysler Corporation cars since 1960. By 1980, Chrysler was a shell of the global powerhouse it had been; and the government “bail-out” (loan guarantees) would, for some, discredit the company for the rest of its life. Two turnarounds and transformations were coming...
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