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The Fall of Chrysler Corporation: 1972-1980

1864-19111912-191920-391940-49 1950-63 1964-19711972-801981-921993-97
History By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)

by David Zatz

Complacency, the gas crises, penny-pinching, bureaucracy, and inflation pushed Chrysler to the verge of bankruptcy. Still, engineers met challenges with imaginative solutions such as electronic ignition, engine control computers, and weight reduction, while working on the first truly new domestic Chrysler Corporation cars since 1960. By 1980, Chrysler was a shell of the global powerhouse it had been; and the government “bail-out” (loan guarantees) would, for some, discredit the company for the rest of its life. Two turnarounds and transformations were coming...

1972: electronics, emissions reductions, net horsepower

1973: the last year of cheap gas

1973 dodge car line

1974

market share

1975

1976

1977

sales by car

1978

1979

iacocca and other leaders

1980

1864-19111912-191920-391940-49 1950-63 1964-19711972-801981-921993-97
History By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)

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