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Jeep started out as a military
vehicle and was later a Willys-Overland model; its logo was the word “Jeep,” in single quotes, kept from 1944 ads (at the latest) well into the 1960s. (The Jeep was advertised before civilian versions were launched, just as other automakers advertised their wares during World War II, when civilians could not buy them.)
A new Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator
hubcaps and steering wheels, as Kaiser changed from Willys Motors to Kaiser
Jeep Corporation and established Jeep as a stand-alone brand name.
This emblem was a circle (in some illustrations looking vaguely like a
stylized rendition of a Warn locking hub) with two gold quarters, two
red quarters, and the “Jeep” name across the middle.
purchase of Jeep in 1971, the gold was replaced by blue (not shown); the Jeep name was modernized and de-quoted, and put next to the modern AMC logo. When Chrysler Corp. purchased AMC, they dropped the AMC logo, but otherwise kept the Jeep logo without change.
Jeep started using an advertising logo based on the
image of the Wrangler, but this was not used in the
cars themselves. They later switched the blue to green (shown at right). In 2015, the company posted stringent guidelines along with a new rule that the colors would be black, gray, or white, preferably with a 3D metallic look shown below.
The Valiant remained its own brand in Australia for some time, using a
unique logo. Valiant was a brand in the United States for roughly one
In the United States, Valiant used a stylized version of its name
as a logo, later switching to the Plymouth rocket.
The Valiant logo is designed to look like a V.
It's an eagle. Eagle didn’t really live long enough to have logo changes.
The four Chrysler makes when this logo was created were Dodge, Plymouth, Chrysler and DeSoto, in order of sales (Plymouth quickly passed Dodge). Parts from the 1930s were accompanied by a series of banners from each letter telling what it stood for.
Daniel Stern wrote that the DPCD logo was used on many Chrysler parts well after DeSoto had disappeared; and while some believe that the extended stem of Plymouth’s “P” is an I for Imperial, the stem was never stylized to indicate it was a separate letter, and there was no Imperial division when it was created, though there was a Chrysler Imperial car. Plymouth was, by far, the best seller from the 1930s into the 1960s.
Chrysler Heritage • History by Year • Chrysler People and Bios • Corporate Facts and History
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