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Know of any others? Pass them along! Want to read about the damages of “the name game”?
Then, of course, there's the other way around...though at least Chrysler generally only stole names from automakers who were no longer in business, such as Studebaker and Packard!
When Chrysler bought AMC, they got (and used) the Spirit. The Fifth Avenue name was also taken from DeSoto after that brand was ended and used on Chryslers. When Maxwell (which was to become Chrysler) bought the remains of Stoddard-Dayton, they got the circa-1911 name Savoy which ended up with Plymouth.
Chrysler Corporation had a period of stealing names from hotels. Some of the casualties:
Eagle was first used by Willys. Mike wrote about the Edsel/Eagle parallels:
Ryan Connell pointed out: “Did you realize how many Chrysler names have been used as starships on Star Trek? Aries, Avenger, Challenger, Concorde, Conquest, Cordoba, Dakota, Horizon, Intrepid, Reliant, Saratoga, Talon, Valiant, and Voyager, at least. Other makes don’t have nearly as many.”
(Dennis Menefee pointed out that Star Trek ships were generally named after famous naval ships or star systems.)
* Shannon wrote (some time ago) that Reliant “has been in receivership a few times in the mid-1990s, [but] it does currently build the 3 wheeled Reliant Robin, small coupes and has contracts to import vehicles from India to the UK.”
The Studebaker Wagonaire was similar to the Jeep Wagoneer.
Rod Miller pointed out that the Cranbrook and Kingswood were probably named after schools near Bloomington.
Thomas Beckman wrote that Studebaker used “Land Cruiser” as a body style, on and off, from 1934 to 1942; it was a separate model from 1947-1953. Toyota picked up the name in the 1950s, while Studebaker used “Cruiser” as a model name from 1961-66. Chrysler's “PT Cruiser” was, though, the likely source of the Toyota FJ Cruiser.
Phil Bruce and Ken Westmoreland wrote that the Ford Laser was a rebadged Mazda 323s in the 1980s and 1990s in some nations. The name was also used on some Ford Sierras in the UK and Ireland around 1985-86.
Ray Jones wrote: The Ford F100 and F150 also used the Ranger name before using it on the small pickup.
Keith Summers wrote that the name Durango had been applied to a Mercury Ranchero-type vehicle in 1979, but that only around four were made. They seem to have been an aftermarket custom job.
Bob pointed out that Mitsubishi used Chrysler names after purchasing Chrysler's Australian facilities; they might have gained trademark rights along with the facilities.
Hugh Potter wrote that Renault uses R/T as an option package, with a similar-to-Chrysler emblem. “I have also noticed Challenger, Aspen and Magnum on Renault cars, I guess this link is due to the fact that Renault bought Chrysler Europe.”
Bill Watson wrote: “The Chrysler Windsor fit into the theme Chrysler was pushing the
time - royalty. Chrysler had the Royal, Crown, and Imperial, along
with the American status names, New Yorker and Saratoga (a summer spot for the rich). The 1939 Windsor was actually called the Royal Windsor; King
George V and Queen Elizabeth, of the Windsor royal family, toured North America in 1939.”
Thanks to Wayne Toy (Matador, Spirit, Concord), Mike Sealey (Phoenix, Sierra, Ranger, Explorer), George Yost (Solara), Jim Benjaminson (Rebel, Seville, Suburban, Fifth Avenue), Bryan Sharp (Super Sport), Rod Linnett (Holden Suburban, Australian Sierra), Sami Hugelshofer (Sierra, GTX), Stuart D. Somers (Edsel, 300), Christopher Krisocki (Challenger, Acclaim), Ed Ellers (Granada), Bob Neas (Premier), Shannon Stevenson (details on several counts and Magnum), Sparky (corrected and clarified), Walt McCrystal (Phoenix, Pioneer), Frank Billington (Diplomat), Tom Cotrel (Dart, Eagle), NytWolf01 (Durango), J.R. Rodriguez Jr. (Magnum), Richard (Studebaker Suburban), Ingvar Hallstrom (Durango, Sebring), Vic Hughes (Colt, Premier, Lancer), Paul and Vivian Novak (Crosley Super Sport), Mike Fettes (Demon), Aussie Dave Somer (Liberty), CraneManBenny (300), Alvaro (Solara and Duster corrections), and Ken Westmoreland (Ranger, Acclaim).
Chrysler 1904-2018 •
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